Sometimes it's easy to get sucked into the hype and overlook the two areas your website needs to excel. Because if you refuse to focus on these people, you'll make it much harder on your digital marketing efforts. That's when you really need to decide if you know enough to be dangerous, or if your limited knowledge can become a hazard. What has the potential to cause the most harm is thinking your knowledge is more dangerous than it is. That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about the areas his website struggles with.