53 min listen
A Branding Dilemma
FromShopify Masters
ratings:
Length:
62 minutes
Released:
Feb 7, 2017
Format:
Podcast episode
Description
Worldwide Cyclery wants to redefine what it means to be a bike shop. On today’s episode you’ll learn why Worldwide lists a handful of items on their site, when they actually sit on an inventory of over 20,000 products.
Topics we cover:
Why you might need a demo program to sell an expensive product.
How to decide what to sell where, when you have multiple sales channels.
How to go from learning to execution.
Topics we cover:
Why you might need a demo program to sell an expensive product.
How to decide what to sell where, when you have multiple sales channels.
How to go from learning to execution.
Released:
Feb 7, 2017
Format:
Podcast episode
Titles in the series (100)
Going Wholesale-Only Helped RushSports.co.za Grow By 200% Each Year: In this episode you’ll learn from an entrepreneur that started selling direct-to-consumer and wholesale and then transitioned to wholesale-only. In this episode you'll learn: 1. Why you might want to be careful about starting a business around a passion. 2. Why it’s dangerous to stock products that you would buy and how to do market research to find out what others would buy. 3. What marketing challenges you’ll face when transitioning to a wholesale-only business. by Shopify Masters