Leadership, character, performance, and competition. All part of our lives as business leaders -- and also the driving forces for sports teams. So this week, as the NFL season heats up, we’re honored to have Ben Malcolmson, the assistant to Seattle Seahawks head coach Pete Carroll, with us on the podcast. He and Donald Miller talk about Coach Carroll’s leadership, the surprising role persistence plays in our success, and the “x-factor” quality they look for in every player. Give this episode a listen so you can be a better leader, no matter what your playing field looks like. http://buildingastorybrand.com/119