As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alternative to its yuppie European competitor. Not only does Hall intend to pull Hansen back from the verge of bankruptcy, his plans will position Monster to take a massive bite out of Red Bull’s multi-billion dollar industry. Support this show by supporting our sponsors!Get to know the well-connected 2019 Lincoln MKC at Lincoln.com/WonderyArticle - You can get $50 off your first order of $100 or more only at Article.com/BWKeeps - Visit Keeps.com/BW for a free month of treatment!