27 min listen
Gibson vs Fender - Attack of the Robot Guitars | 6
FromBusiness Wars
ratings:
Length:
24 minutes
Released:
Jul 8, 2019
Format:
Podcast episode
Description
In the '90s and 2000s, new ownership has revitalized both Fender and Gibson and rekindled their rivalry. Through acquisitions, artist endorsements and their rapidly expanding custom shops, both brands are in a heated battle to win the hearts and minds of guitar lovers worldwide. Gibson CEO Henry Juszkiewicz doesn't want to just dominate the electric guitar market. He wants to reinvent it. And with guitar sales declining, he goes all-in on new technology that will either revitalize Gibson — or sink it.Support us by supporting our sponsors!LinkedIn Marketing - Go to LinkedIn.com/BW for your free $100 ad credit!
Released:
Jul 8, 2019
Format:
Podcast episode
Titles in the series (100)
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