For the next few weeks, we'll be delivering audio versions of some of the best sessions from our recent GI Live: Online event. This week, our head of games B2B Chris Dring speaks to Jon M. Gibson, founder of specialist merchandise provider Iam8bit. The interview explores the company's origins, some of its biggest successes in bringing collectors' items and even special boxed editions to indie games, and what motivates fans to invest in everything from vinyl soundtracks to art prints.  You can also watch the full session on our YouTube channel. For more news, insight and analysis into the world behind video games, visit www.gamesindustry.biz.