Ian Hacon is an age-group triathlete and CEO turned energy coach and business owner with the dream to qualify for the Ironman World Championships in Kona. To do so, he needs to shave more than two hours from his current best Ironman time (12:18). In this case study, he explains how he will accomplish this using a system he calls DREAM.     IN THIS EPISODE YOU'LL LEARN ABOUT: -Dream it - painting the canvas -Routines - including the importance of sleep -Effort - nobody said it would be easy -Accountability - the importance of a coach and a peer group -Mindset - the difference of having a growth versus a fixed mindset     SHOWNOTES: https://scientifictriathlon.com/tts142/     THAT TRIATHLON SHOW HOMEPAGE: www.thattriathlonshow.com     SPONSORS: Precision Hydration - One-size doesn't fit all when it comes to hydration. Take Precision Hydration's FREE sweat test and learn how you should hydrate. Use the discount code THATTRIATHLONSHOW and get your first box for free! August 2018 promo - get 20% off your order with the code TTS20!   ROKA - The finest triathlon wetsuits, apparel, equipment, and eyewear on the planet. Trusted by Javier Gómez, Gwen Jorgensen, Flora Duffy, Mario Mola, Lucy Charles and others. Get 20% off your entire order with the discount code THATTRIATHLONSHOW.      LINKS AND RESOURCES: Ian's TEDx talk - How to DREAM Big and achieve your goals and dreams How To DREAM Big Facebook Group Ian's business website - Yellow Brick Road Ian's Twitter profile Training plan, coaching, and product bundle GIVEAWAY   RATE AND REVIEW: If you enjoy the show, please help me out by subscribing, rating and reviewing: www.scientifictriathlon.com/rate/     CONTACT: Want to send feedback, questions or just chat? Email me at mikael@scientifictriathlon.com or connect on Twitter - my handle is @SciTriat.