How Not To Buy A New Car or Truck: Become An Informed Buyer - Knowledge IS Power

By RK Mazza

How Not to Buy a New Car or Truck - Become an Informed Buyer" is an easy to read consumer guide written by a retired retail automobile industry executive that offers industry insights that will make you a better informed consumer when shopping for a new vehicle. Understanding that no book can guarantee that you will get the best deal, "How Not to Buy a New Car or Truck - Become an Informed Buyer" does offer information that will provide you with the right tools allowing you to recognize various dealership's tactics allowing you to understand the negotiating process and remember that knowledge is power.

• Language: English
• Publisher: Lulu.com
• Release date: Apr 6, 2024
• ISBN: 9781304490438

Book preview

Section 1: INTRODUCTION

There are many variables that can affect the purchase of a new or used automobile. Although this book’s emphasis is on the purchase of new vehicles, some of the principals can apply to the used vehicle market. The difference between the two markets and how one can affect the other is highlighted in chapter fifteen at the end of the book.

    Each section is brief and to the point highlighting the most important variables and how they can affect your purchase. They are:

i Preface

Supply and Demand

Used Vehicle Market & How It Affects New Vehicle Market                     

Size of The Dealership                     

Factory Incentives                           

Buying Clubs and Services

Dealer Add-Ons

Dealer Cost

Extended Warranty

Financing 

Everything is Negotiable

Trade or Not to Trade 

Do Your Homework

Best Time to Buy 

Shop Via Internet 

How Is The Used Market different 

Section 2: PREFACE

    My start in the industry was as a salesperson selling new Fords. By the end of my second year, I had achieved the status of a Ford Top Hatter which was an elite group of salespeople who represented the top 5% in the nation. I contributed my success to my ability to understand exactly what the buyer wanted, needed and could afford and never proposing anything that didn’t meet their criteria.

    A few years later I quickly moved up the management structure of a new car dealership going from sales manager to general sales manager and ultimately as the general manager.