Packaging Around de World: Packaging and Design A Story Around the World

By Assunta Camilo

BOOK ONE

I have traveled around the world. I have visited and revisited more than eighty countries. With each trip, a discovery about the history and culture of a people through packaging. This narrative is unveiled in detail through photographs, typographies, illustrations, characters, materials, colors and formats. The wealth of a people is packed in shelves within reach of consumers.

The idea behind the books is to provide this journey through the culture of the world, transporting readers to the history of various countries from the perspective of packaging.

The first book in this collection brings packages from Brazil, divided into its five regions: Southeast, South, Northeast, Midwest and North. It also features packages from seven Western European countries: Germany, Denmark, Spain, France, The Netherlands, Norway and Sweden.

Assunta Napolitano Camilo
Director of FUTUREPACK

• Language: English
• Publisher: Instituto de Embalagens LTDA
• Release date: Jan 16, 2024
• ISBN: 9786585141024

Book preview

Projeto: Embalagem e Design Uma História Mundo Afora

Pronac: 204685

Proponente: FUTUREPACK CONSULTORIA DE EMBALAGENS LTDA.

Calçada dos Tagetes, 27 - 06453-043 – Barueri - SP – Brasil - www.futurepack.com.br

Packaging Around the World

Barueri - São Paulo: FUTUREPACK 2022

ISBN: 978-65-85141-00-0

Project: FuturePack Consultoria de Embalagens

General Direction: Assunta Napolitano Camilo

Pesquisas/Research: FuturePack Consultoria de Embalagens

Text Editing: Margaret Hayasaki

Revision: Letícia Carniello

Translation: Vários /Several

Proofreading: Fernanda Biagio

Editoração e Projeto Gráfico/Publishing and Graphic Design: Edenilson Santos e Rebeca Reis

Cover: Edenilson Santos - FuturePack Consultoria de Embalagens

Photos: Diego Costa Rovarte

Ilustração dos Mapas: Designed by Freepik

Ilustração da Capa: Renata Erlichman (SisterStudio)

Dados Internacionais de Catalogação na Publicação (CIP)

(Câmara Brasileira do Livro, SP, Brasil)

Camilo, Assunta Aparecida Napolitano

Better packaging better world [livro eletrônico] /Assunta Aparecida Napolitano Camilo. -- 3. ed. -- Barueri, SP : FuturePack Consultoria Embalagens, 2023. -- (Embalagens mundo afora - Packaging around the world)

ISBN 978-65-85141-02-4

1. Arte e cultura 2. Embalagens - Design 3. Embalagens - História I. Erlichman, Renata.

II. Título. III. Título: Packaging around the world.

23-186168CDD-688.8

Índices para catálogo sistemático:

1. Embalagens : História 688.8

Eliane de Freitas Leite - Bibliotecária - CRB 8/8415

Execution: FUTUREPACK Consultoria de Embalagens, resguardado por direitos autorais /All rights reserved.

Views and statements contained in the text are those of their author and do not necessarily reflect the opinion of FUTUREPACK.

All of the images of this publication have the purpose of illustrating the concepts presented here in, being responsibility of the author.

FuturePack, responsible for the graphic design of this work, made available his photographic and packaging collection to assist in the illustration and didactic of its content, made up of photos of packaging bought in markets all over the world.

ACKNOWLEDGMENTS

This book is the fulfillment of my dream of sharing my love and respect for packaging and showing how it helps the world be better.

I thank my team, my teachers and those of whom I have been a teacher, my superiors and my subordinates, my peers and colleagues. Everyone has taught me a lot.

My thanks and affection to my husband and my children for accepting so many absences and for understanding my mission.

Above all, my greatest gratitude goes to my dear mother, Ms. Neusa, who is my greatest inspiration in life. She is a great example of a strong, sensitive, determined and patient woman. She raised eight children with incredible wisdom. She always encouraged us to go straight without giving up, regardless of difficulties.

To this loving, strong, exemplary and incredible mother, I dedicate my work and my example so that others can believe that we can always fulfill our dreams, without interfering with those of the others. We can make the world better, always!

Better Packaging Better World.

Assunta Napolitano Camilo

FuturePack´s Director

PACKAGING AROUND THE WORLD

The history of packaging in the world and of design, in the creation and development of this item, reflects the evolution of humanity and the growing of countries. From mere wrapper, the packaging evolved into design and concept and assumed the expression of various cultures. Designers from all continents – Africa, Europe, Asia, Americas and Oceania – incorporated their customs, consumption habits and traditions into the essential characteristics of protection of packaging, making them unique objects in application and design.

The different points of sale, such as supermarkets, convenience stores, drugstores, fashion stores and others, are important territories for discovering the culture of a people and its trends from the perspective of packaging. In addition to allowing the exploring of the eating habits and taste preferences.

BOOK ONE

I have traveled around the world. I