Digital Dynamo: Unleashing Cost-Free Marketing Mastery on the Web
By PANKAJ KUMAR
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About this ebook
Dive into the world of unlimited possibilities with "Digital Dynamo," your guide to mastering the art of marketing without spending a dime on the internet. This comprehensive ebook reveals savvy strategies and innovative techniques to harness the power of social media, content creation, and SEO without breaking the bank. Transform your online presence, boost brand visibility, and propel your business forward—all while keeping your budget intact. Don't just market; market smartly, and let "Digital Dynamo" be your roadmap to cost-effective marketing success in the digital age.
PANKAJ KUMAR
Dr. Pankaj Kumar is an Assistant Professor in the Mechanical Engineering Department at the University of New Mexico, USA. He obtained his doctoral degree in Metallurgical Engineering from the University of Utah, USA. He has published over 30 articles in peer-reviewed journals and served as the journal reviewer for more than 25 journals. He has also served as the guest journal editor, session chair in conferences, book chapter reviewer, grant reviewer, and M.S. and Ph.D. theses committee member. Dr. Kumar’s research is in the broader areas of advanced manufacturing and materials design for novel structural and functional applications. His research includes material concepts with specific emphasis on advanced manufacturing, materials processing, and physical and mechanical metallurgy. He teaches mechanical engineering design and advanced manufacturing courses to undergraduate and graduate students at the University of New Mexico.
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Book preview
Digital Dynamo - PANKAJ KUMAR
INTRODUCTION
No matter what type of internet business you have, you need to be promoting it at all times. If you don’t make the effort to tell the right people about it (i.e. those people who are going to be interested in buying whatever it is you have to sell) then your business is not going to be seeing the number of sales it could be seeing.
And in the worst case scenario, you might lose your business altogether.
The problem is that marketing is expensive. Every advert costs money, and you could easily spend at least several hundred dollars on an advertising
campaign if you aren’t too careful. Or then again, perhaps not.
You see, despite what other people might say you don’t HAVE to spend a fortune on your marketing efforts. In fact, if your budget is tiny or you are just starting out, you don’t have to spend a single cent if you don’t want to.
It’s true – sometimes the best things in life really are free. And marketing your business online can be one of