What Is Law PR?

By Ivan Theodoulou

Attracting new clients and building your brand as a law firm is challenging in today's digitally driven legal industry. With so much competition, you need to differentiate yourself and gain visibility.

 

That's where law public relations comes in.

 

In this step-by-step guide, this eBook, "What is Law PR?", explains everything you need to know about using publicity strategies to promote your practice and establish yourself as a thought leader in your field.

 

Whether you're a solo practitioner or a partner in a large firm, What Is Law PR? gives you the strategies and tools to assert your authority, boost your reputation, and attract more clients through the targeted use of public relations.

• Language: English
• Publisher: Ivan Theodoulou
• Release date: Oct 9, 2023
• ISBN: 9798223678755

Ivan Theodoulou

Ivan Theodoulou is a public relations professional with extensive Asia Pacific PR experience.  For over thirty years, Ivan has helped clients build and enhance their public profile and reputation through media relations, brand and corporate reputation, thought leadership programmes, and digital communications. Originally from the UK, Ivan lives in Hong Kong.

Book preview

What Is Law PR? A Comprehensive Guide

Legal Market Overview

The legal markets in the US, Hong Kong, and the UK are among the most dynamic and competitive in the world.

Each market has its own unique characteristics, regulatory frameworks, and business practices that shape the way law firms operate and compete.

Understanding these differences is essential for law firms looking to establish a strong reputation and build their brand through effective Law PR strategies.

In this ‘What Is Law PR' eBook, we summarize the legal markets in the US, Hong Kong, and UK, and explore the key PR strategies that law firms can use to succeed in each market.

United States

The American Bar Association’s 2021 survey revealed that there are 1,327,910 licensed attorneys in the United States, with 1.3 million active lawyers as of January 1, 2022.

There were approximately 450,000 law firms in the United States in 2023.

According to the U.S. International Trade Administration, legal services are a part of the sector that comprises one-third of U.S. total exports.

The United States exports legal services to various regions around the world, with the largest exports within other business services being professional and management consulting services and research and development services.

The U.S. legal services market size was valued at US$372.61 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 2.5% from 2023 to 2030 and expected to reach US$456.37 billion by 2030.

The top 100 leading law firms in the United States generated a total revenue of almost US$131 billion in 2022.

According to the Financial Industry Regulatory Authority (FINRA), there were 2,181 arbitration cases filed through August 2023, with 58% of them being customer cases and 42% being intra-industry cases.

The American Arbitration Association (AAA) is the largest international provider