Is Your Financial Planner Acting in Your Best Interest?
by Kevin R. Keller, CAE
May 11, 2021
3 minutes
The COVID-19 pandemic created financial challenges for people across the world and led to increased demand for professional financial advice. During the height of the pandemic last April, nearly 8 in 10 CFP® professionals (78%) reported an uptick in inquiries from clients, and 1 in 3 (34%) saw an increase in inquiries from prospective clients.
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As more Americans turn
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