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The Global Marketplace
The Global Marketplace
The Global Marketplace
Ebook184 pages1 hour

The Global Marketplace

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About this ebook

"International Business and Trade: Navigating the Global Marketplace" is a comprehensive guide to the world of international business and trade. 

 

This book covers everything from the evolution of global trade to the latest trends and technologies affecting international business.


 

Readers will gain an understanding of the key concepts and terminology associated with international business, including the major international trade theories and agreements. 

 

They will also learn about the cultural, political, legal, and economic influences on companies operating abroad, and the different market entry strategies available to businesses.


 

The book also explores the importance of adapting marketing messages and branding to local markets, the challenges and opportunities of managing the international supply chain, and the implications and challenges for businesses engaging in international trade.


 

Throughout the book, readers will discover best practices for effective cross-cultural management and gain insights into the risks and challenges associated with international finance and investment. 

 

They will also explore the latest trends and technologies affecting international business and trade and the implications for the future of the global economy.


 

"International Business and Trade: Navigating the Global Marketplace" is a valuable resource for anyone interested in expanding their knowledge of the international business world. 

 

Whether you are a business owner, an entrepreneur, a student, or a professional, this book will provide you with the tools and insights needed to succeed in the global marketplace.


 

LanguageEnglish
Release dateJul 20, 2023
ISBN9798223831297
The Global Marketplace

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    Book preview

    The Global Marketplace - Finance and Sun

    Key Concepts and Terminology Associated with International Business


    International business is a complex and dynamic field that involves the exchange of goods, services, and resources across national borders.

    To understand the world of international business, it is essential to be familiar with some of the key concepts and terminology associated with this field.

    Here are some of the critical concepts and terms related to international business.p

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    Globalization

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    Globalization refers to the connections and interdependence between individuals, businesses, and nations worldwide.

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    Comparative advantage

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    The principle of comparative advantage suggests that countries should focus on producing goods or services that they can make more efficiently than other countries.

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    Foreign direct investment (FDI)

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    Foreign direct investment is when a company either acquires or starts a new business in a foreign country.

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    Import

    Importing refers to buying products or services from a foreign country and bringing them into your home country.

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    Export

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    Selling products or services that are produced in one's own country to a different country.

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    Tariff

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    A government levy on goods that are brought into or taken out of a country.

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    Free trade

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    A policy that promotes the free exchange of goods and services between countries without tariffs, quotas, or other trade barriers.

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    Multinational corporation (MNC)

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    The company operates in various countries and has its main headquarters located in one of those countries.

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    Joint venture

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    A partnership is when two or more entities come together to work on a specific project or enterprise.

    Licensing

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    A legal contract is where a company pays a fee or royalty to another company to use its intellectual property.

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    Supply chain

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    This refers to the interconnected group of people and organizations that participate in the development and distribution of a particular good or service.

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    Cultural sensitivity

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    It's important to be aware of and show respect for cultural differences while doing business with individuals from different countries.

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    Exchange rate

    The exchange rate between two currencies.

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    Trade deficit

    A negative of trade occurs when a country's imports exceed its exports.

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    Trade surplus

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    A positive balance of trade is achieved by a country when its exports of goods and services exceed its

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