Rotman Management

EVERYBODY’S BUSINESS: A Framework for Canadian Prosperity

WE LIVE IN TURBULENT TIMES. There is a global shift towards populism. Protectionism is on the rise. Trade discussions are heated, and full-blown war has returned to Europe. For the first time in decades, Canadians, and even Americans, are grappling with the fear that the next generation will be worse off than the last.

But beyond the dark clouds, reasons for optimism remain. In fact, we believe we are on the cusp of the greatest potential for individual opportunity and wealth creation in human history. Thanks to modern technology, the barriers to prosperity have never been lower, nor markets so connected. And remote collaboration may actually increase innovation by tapping into what has been called ‘the collective brain.’ There is opportunity for literally everyone to unleash their energy, ideas, passion and productivity and do business directly with almost anyone else globally. And there is the potential for this wealth to be shared more broadly than it is now.

Our collective responsibility is to ensure that every Canadian is able to tap into these opportunities. Unfortunately, there is a sense of complacency in our country — a sense that, ‘Things have always been good here, and somehow, they will remain that way.’ But make no mistake: Like a hockey player skating with his head down, blind to the perils of the game, Canada risks being levelled by bigger and stronger players in an increasingly aggressive and competitive global arena. In this article we will present a holistic framework that we believe can enable Canada to achieve its true potential.

A Holistic Framework

No matter when or where, the basic ingredients for prosperity are the same: healthy and educated

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