HOW TO SCALE SMALL BUSINESS TO INTERNATIONAL SUCCESS: Maximizing Growth and Global Impact through Strategic Planning and Adaptation (2023 Guide for Beginners)

By Keith Andrus

"How to Scale Small Business to International Success" is a comprehensive guide for entrepreneurs and small business owners looking to expand their operations on a global scale. This book covers all the essential steps and strategies needed to successfully navigate the complexities of internatio

• Language: English
• Publisher: Keith Andrus
• Release date: Feb 20, 2023
• ISBN: 9783988318749

Book preview

Introduction

This book is for you if you want to learn how to grow a modest firm to international success. This book will walk you through the process of finding investors step by step. Join and take your company global! You will also learn how to go public and conduct a successful IPO (initial public offering). If you have a small business and want to learn how to draft a good business plan, this book will definitely come in handy! This book will take you to the next level, whether you are new to entrepreneurship or already have a firm. With the correct information and tools, you can take action to establish your ideal online or offline business. This detailed book contains ideas and strategies for making your goal a reality! First, you'll learn how to expand your firm and how to raise capital as an entrepreneur.

Following that, you will uncover a few business case studies on how GoPro became a tremendous success, how Google ruled via invention and adaptation, and how Nike Air Jordan became a $5 billion success. You'll also learn how Instagram surpassed Snapchat, how Uber dominated the world through aggressive expansion, and how Starbucks dominated the worldwide coffee industry. If you're ready to improve your life and take your business to the next level, let's start with some ideas for international expansion!

Chapter 1:

How to Scale Your Business in

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When I'm asked what I can do to grow my firm, the first question I ask is, What does scalability even mean to you? In other words, what does it mean to scale your business? Well, I believe scalability is important for my business to expand quicker, and I tell them that scalability is important for your firm to have a life of its own, where it grows with or without you exponentially, and exponentially means twice to me. So going from $100,000 to $140 or 180 is hardly an exponential increase. Exponentially is 100 to 240, 700, 1.9 million, and 4.4 million; that's scalability, and there's a formula for it. You have to continually ask yourself what you can do to grow your firm. First and foremost, there is a predictable part of the business that is critical to focus on in order to expand. Often, entrepreneurs will say, Well, I want to start growing my business right now, and after spending so much time and effort on scalability, the firm fails because they ran out of cash and no longer have money, and they never get the chance to scale the business.Before scalability arrives, you may devote five to ten percent of your attention to figuring out how to scale, but you must devote 90 percent of your work to generating a steady stream of revenue, whether it's $10,000 or $30,000, in order to exist and not have to worry about expenditures.

You're working in the business, making sales, growing it, making money, having some support, having some help in the business, and thinking about scaling it. But how do we go about it? People frequently tell me and say, Listen, our business is going to explode because we have the most fantastic product in the world. We have the world's most fantastic product. Our product will become viral. The first law of goods is that the best things do not always win. I read a lot of books, and some of them were wonderful novels, but they didn't do well because there wasn't a decent, scalable marketing plan in place. I recently finished a book—a new book that was just released—and it was one of the books that Inc. magazine picked as the finest book. I read and stated that I learned nothing from this book. It's something he renovated from 20 blogs and put into one book, but since he has a platform and made the book incredibly successful, his product appears better than someone else's who may have had a fantastic idea but awful scalability. So a product does not always move you to the next level. The second factor is one's personality. There are many people who are based on their personalities, and there are many enterprises that are based on their personalities.

Consider it this way: It's extremely easy. What happens to your business if you die or cease to exist? If you die, the company dies. If a business is entirely based on your personality, it is not scalable, and if it is, you will not have a life. The more the business grows, the more it will lure you in since it is entirely based on your personality. Scalability is enabled when a business is established on a system. There has to be a mechanism behind the foundation. a system that creates results depending on the product you have rather than your personality. A fantastic system combined with a good product and a mediocre personality will outperform a great product, a good personality, and a poor system tenfold. It's not going to work. You can still generate good money with a wonderful product, but you won't be able to scale it until you have a method.

You must ensure that your system is driving your business. Systems might be a step-by-step, two-by-three, streamlined method that propels your company to the next level. Here's what you do require from a terrific system: Popovich has a system, but he is the system. Some people have the same system as someone else in another firm, but they don't use it because they're not drivers. They believe the technology will scale their firm on its own. That will not happen. There must always be a driver. Phil Jackson's triangle approach with the Lakers and the Bulls only works because he drives it. Popovich works because he is the one who drives it. The New England Patriots continue to win because he has a great system, but he is the driver. He is devoid of individuality. Belichick is not a people person. His product is football, and his product is players, and he understands how to select excellent products. He may not always have the finest talent, but he knows how to push it. So keep your system in mind and ask yourself how well it is your system, how much of your business is built on it, and how you would drive it. You'll usually notice that one of these two has a problem, or that you place much too much emphasis on becoming a product specialist and far too little emphasis on what a fantastic personality you have.

These two have a brief lifetime; the only thing that can have a life of its own is a driver, and by the way, to be a great driver, you don't have to have the most flamboyant personality. You don't, because Popovich isn't the most outgoing person. Belichick is hardly the most showy personality, but neither is Phil Jackson. There are a lot more coaches with outgoing personalities, but they aren't as excellent drivers. Drivers do things that you and I would never notice. Drivers perform things that happen precisely where the meeting happens, and they know how to drive a vendor as well as a partner and employee, an executive, a team member, and a client. They can do things behind closed doors that a normal person cannot because they are content with the system they have in place. There's one more message here on how to grow your business.

It's simple to think large, yet few people do it. It doesn't take much, believe it or not, to satisfy someone's hunger. It truly does not. Few individuals consistently think large. Consider this: someone may remark, Well, I'm a better thinker than my pals. I understand, but just because you think more than your buddies does not mean you're a huge thinker. You are a tiny thinker among giants. So, if you constantly compare yourself to your friends, sister, brother, cousin, nephew, or niece, you're probably going to be a cool big thinker among your pals since you earn $80,000 a year or whatever your firm does. Whatever stage you're at with your business, if you're satisfied with it, that's OK. But having it expand and take on a life of its own requires scaling your business, and if you're not willing to dream big, don't expect it to be scalable.

It needs a big intellect to be behind it. Apple happened because of a product specialist named Wozniak, but it was driven by a driver named Jobs, who drove it because he was a great thinker. Amazon has a big thinker on its team. Whatever you think about its size, a big thinker is always present.

Don't rejoice. Celebrations can sometimes last too long.

People gain one victory, one vendor; oh goodness, we got this massive customer who will bring us $700,000 in business every year.Let's go to the bar today since this is so exciting. Hey, let's go to the Laker game; let's go to the next game; it's on me. Let's go see the Warriors play. Let's go get some beer tonight. It's far too much of a party. A large thinker doesn't necessarily applaud a major vendor joining since they expect it because they're thinking big. A small thinker's life span of celebration is far too long, which is why they rarely scale, because the moment they make $50,000 a month and believe they're being paid far more than they're worth because their entire goal is based on money, they don't know what it's like to explode and scale, and they stay there far too long.

In/on. You must devote time to your business, but there is a time limit in place. If you spend the majority of your time working in your business, you'll gradually spend more time on and eventually working more on your business than in your business over the course of 6 to 12 months, but you've got a time this well.Sometimes individuals come on too soon, and sometimes they never leave because they're controlling and want to micromanage everything, and they've never experienced scaling, so this is a timing issue that you must deal with.

Then that is the best return. Occasionally, we will encounter an issue. We have a challenge with anything, and that issue may be on many different platforms.