The Non-Obvious Guide to Better Presentations: How to Present Like a Pro (Virtually or in Person)

By Jacqueline Farrington and Rohit Bhargava

“In the undeniably vast crowd of books about public speaking, this one stands out for its intelligent, direct approach … An indispensable manual on all aspects of public speaking and a boon to those who may be anxious about it.” —KIRKUS STARRED REVIEW

A timely guide to effectively presenting virtually by Fortune 500 presentation skills coach and former Yale Drama School lecturer Jacqueline Farrington.

The ability to shine online has suddenly become one of the most important skills for us personally and professionally. Whether you’re presenting to a team of 7 on Zoom or 7,000 on WebEx, the practical and proven insights in this book will build confidence, skills and positive outcomes.

Read this book to learn:

• Why you must rehearse over and over, so it looks like you’ve never done it before
• The science of why connecting and engaging online is harder—and exactly what to do about it
• Why you must understand the difference between authentic presence and strategic presence
• Why congruency matters and how to use it in your favor
• What happens to our voices in virtual realms—and how to effectively compensate
• How to produce like a pro—and become a pro in every aspect of your delivery
• And much more

This Non-Obvious Guide is to become the most comprehensive, readable and actionable collection of principles for performing at your best online. Written by a globally known presentation skills coach who delivers her results-driven process for shining online (and on stage), this guide also features plenty of humor and fun references to relevant lines from our favorite flicks to keep you engaged—and help you learn more in less time.

Read this book to learn how to apply actionable principles from stage and screen to your virtual presentations.  The future of presentations, workshops, and meetings is virtual and acting, producing, directing skills are required, no matter who’s in your audience, and no matter what your topic.

Based on the science of how our brains encode virtual experiences, this pithy, entertaining guide details how to create your most authentic and strategic presence; make the most of your voice, body language and stories; format options; visual considerations; equipment set up; tapping the backchannel and more.

• Language: English
• Publisher: Ideapress Publishing
• Release date: Feb 14, 2023
• ISBN: 9781646871292

Jacqueline Farrington

Known for her direct, outcome-based approach, Jacqueline works with senior and board-level leaders. She specializes in helping executives create high-impact personal brands and communication strategies, with particular focus on cross-generational and cross-cultural communications. Jacqueline has extensive experience with multi-nationals in investment banking, advertising, pharmaceuticals, media, and retail and has both coached and led global teams in Europe, India, Mexico and the U.S.

Book preview

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BETTER PRESENTATIONS

How to Present Like a Pro (Virtually or in Person)

BY JACQUELINE FARRINGTON

Ideapress Publishing logo.Ideapress Publishing logo.

Copyright © 2022 by Jacqueline Farrington

All rights reserved. No part of this book may be used or reproduced in any manner without written permission from the publisher, except in the context of reviews.

Ideapress Publishing | www.ideapresspublishing.com

Published in the United States by Ideapress Publishing.

All trademarks are the property of their respective companies.

Cover Design by Victoria Kim

Illustrations by Dan T. Walsh

Cataloging-in-Publication Data is on file with the Library of Congress.

ISBN: 978-1-64687-046-2

Special Sales

Ideapress Books are available at a special discount for bulk purchases for sales promotions and premiums, or for use in corporate training programs. Special editions, including personalized covers, a custom foreword, corporate imprints, and bonus content are also available.

Non-Obvious® is a registered trademark of the Influential Marketing Group.

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DEDICATION

To all the brave souls who dare open their mouths on stage or in front of a web camera

Read this book to learn how to imagine, create, and deliver captivating presentations in person or virtually by using the same proven techniques practiced by renowned actors, persuasive leaders, and popular TED speakers.

CONTENTS

Introduction

PART ONE–PREPARATION

Chapter 1

Presence

➜ The Three C’s of Presence

➜ How to Develop Your Confidence

➜ How to Demonstrate Conviction When Presenting

➜ How to Build Audience Connection

➜ Choose How You Show Up: Presence versus Strategic Presence

Chapter 2

Setting the Scene

➜ Choosing the Right Clothing

➜ Makeup (Not Just for Women)

➜ Improving Your Background (for Virtual Presentations)

Chapter 3

Congruency

➜ How to Read and Use Nonverbal Cues

➜ Why Reading Nonverbal Cues Is So Hard

➜ What Message Are Your Nonverbal Cues Sending?

Chapter 4

Rehearsal

➜ Why Rehearsing Matters

➜ How to Mentally Rehearse

➜ Should You Memorize Your Presentation?

➜ Eight Rehearsal Habits of Great Presenters

➜ Mastering the Technical Rehearsal

PART TWO–DELIVERY

Chapter 5

Voice

➜ Why Do I Sound So Weird with a Mic?

➜ How to Improve Your Vocal Energy

➜ Using Articulation Like a Professional

➜ Understanding Resonance, Projection, and Vocal Pitch

➜ What Are Hellers and Why They Can Destroy Your Presentation

➜ Stops and the Power of Pausing

Chapter 6

Body Language

➜ Get That Body to Behave

➜ Ten Tips to Create Eye Contact in Virtual Presentations

➜ How to Use Gestures Effectively

➜ Why Posture Matters (Hint: It’s Not Just for Preventing Back Pain)

Chapter 7

Connection

➜ Seven Ways to Create More Audience Connection

➜ How to Use Feelings, Experiences, and Perspectives to Build Connection

➜ The Tools of Connection in Virtual

➜ Six Ways to Create a More Inclusive Presentation

➜ How to Respect Cultural Differences

Chapter 8

Words

➜ Use Brevity and Clarity to Improve Overall Message Impact

➜ Four Ways to Create a More Engaging Opening

➜ How to Craft the Body of Your Presentation

➜ Crafting a Memorable Conclusion

➜ (Tremendous) Tips for Choosing Better Words

➜ The Art of Storytelling

PART THREE–ENGAGEMENT

Chapter 9

Questions

➜ How to Get Better at Anticipating Questions

➜ Defining a Structure for Answers

➜ How to End with a Solid Q&A Session

➜ Managing the Scary Side of Q&A

➜ Prepare Some Memorized Responses

Chapter 10

Visuals

➜ How to Simplify Your Visuals

➜ How to Move from Slides to Visuals

➜ Should You Use Video in Your Presentation?

➜ How to Clarify Ideas with Visuals

PART FOUR–DETAILS

Chapter 11

Presenting with Others

➜ Co-Presenting

➜ Seven Techniques for Better Panel Discussions

➜ How to Master the Chaos as a Moderator

➜ How to Emcee an Event or Gathering (Online or Offline)

Chapter 12

When Things Go Wrong …

➜ Tips to Keep Calm and Carry On

➜ Thinking Ahead, Virtually: Planning for the Titanic

➜ Call in a Virtual Producer

➜ Embrace the Human

Gratitude

Endnotes

Index

PUBLISHER’S NOTE

Is This Guide for You?

If you picked up this book, you are not a dummy.

Many business guides treat you like an idiot. Some even say so on the cover. This is not one of those books.

All Non-Obvious Guides focus on sharing advice that you haven’t heard before. Lots of advice on speaking is either obvious (just breathe!) or cliché (imagine your audience naked!). In this valuable guide, Jacqueline uses her years of experience as a trained actor to break down exactly how to be more persuasive from the stage or over a webcam.

Using the same encouraging style that makes her such a popular speaking coach, Jacqueline breaks down the sometimes intimidating task of crafting and delivering a great talk into actionable steps with immediately useful advice along the way. You will be a more compelling speaker after reading this book.

ROHIT BHARGAVA

Founder, Non-Obvious Guides

2x TEDx Speaker + Keynote Speaker at 300+ Events

How to Read This Book

Throughout this book, you will find links to helpful guides and resources online.

FOR ONLINE RESOURCES, VISIT:

www.nonobvious.com/guides/betterpresentations

Referenced in the book, you will also see these symbols that refer to content that will further your learning.

FOLLOW THE ICONS

TEMPLATES

One-page templates to help explain concepts

DOWNLOADS

Excerpts or useful further reading

TUTORIALS

Detailed lessons on how to do a task

VIDEOS

Videos to watch online

CHAPTER SUMMARY

Key takeaways and important points

In this book, you will learn how to …

Start with strategic presence.

Align your content, body language, and voice.

Build inclusion with your audience.

Rehearse with and without the equipment.

Effortlessly present with other speakers.

Make grooming, wardrobe, and background choices.

Break away from expected presentation formulas.

Handle the situation when everything goes wrong.

Manage challenging, surprising, or annoying questions with finesse.

Use expression in your voice to make your content come alive.

Use improvisation to think on your feet.

Introduction

Public speaking can feel like a one-way form of communication, a simple transfer of information from the presenter to the audience. But speaking is actually a two-way interaction—and because the stakes are higher than just sitting around your dining room table after dinner with a glass of wine, it’s an elevated form of conversation. It’s a performance.

It requires engagement: inspiring a team to buy into a major organizational change, convincing potential funders to back your new business idea, shifting a company’s diversity and inclusion efforts.

Whether a talk is delivered in person or in a virtual setting, the audience wants to be captivated, moved, inspired, persuaded, educated, and sometimes even challenged. And the best talks—such as Martin Luther King Jr.’s I Have a Dream speech or Franklin Roosevelt’s fireside chats—spark emotion within us. That emotion imprints memories and ideas in our brains—and it changes our behavior, inspires us to action, and can even change the world. I learned this at a young age from a family story I heard many times growing up.

THE POWER OF ONE PERSON SPEAKING

My great-uncle Johnny was one of the 15 million Americans who were unemployed during the Great Depression. For years, he couldn’t find a job, so he wrote a letter to then President Franklin Roosevelt asking for one.

FDR’s fireside chats made Americans feel like they knew the president and he knew them. After each address, he’d receive millions of letters from people who felt personally connected to him. (Coincidentally, soon after sending the letter, my uncle had a job offer.)

Such superb speeches don’t come easily. While Roosevelt’s fireside chats felt informal, he prepared intensely. After spending weeks writing, trying out his content on staff and family members, he took one to three days to practice his radio delivery. Great presentations take work … and that’s even more true today in a digital time.

Some people believe presenting virtually takes less work than delivering a live experience, so they prepare less seriously or maybe try to wing it. But presenting virtually or in a hybrid setting takes just as much, if not more, work, including many hours of experimenting with your words and aligning your tone and body language with your message, all to engage your audience and reach the goals of your talk. And whether you are in person or virtual, being persuasive enough to capture anyone’s attention seems to get harder every day. In other words, learning to present better has become an even more critical business skill to have.

A BIG SHIFT SPARKED BY A TINY VIRUS

When Covid-19 hit, I was grounded at home, working remotely. In the first several months of the pandemic, I witnessed virtual presentations that were disjointed, boring, headache-inducing, and exhausting. Two years into the pandemic, most weren’t much better.

Presenting well is not a short-term challenge. Those who understand how technology can support or erode their ability to communicate will be the most successful. Technology can enhance communications or make our jobs as communicators even harder. To succeed in the new world of remote, hybrid, or in-person work, leaders must fully embrace not just tools and technology, but also the techniques that make it work. We cannot forget that many of the skills required to present effectively online also are critical when trying to be persuasive in front of an audience. And they are exactly the skills that actors have been taught for decades.

WHY YOU NEED TO THINK LIKE AN ACTOR

Over the past 20 years, I’ve helped hundreds of speakers prepare for and deliver more engaging performances. I’ve trained actors for the rigorous demands of performing on stage and film, but I’ve also worked with a scientist speaking to an FDA advisory board meeting, a Big Tech CEO presenting to an audience of 20,000, a bank CRO discussing the economic implications of the pandemic with the International Monetary Fund, and many others.

My background in acting allows me to leverage acting