Coming up with good ideas is hard. But it’s not because we’re not creative or smart enough. It’s likely we just haven’t learned how.

Fortunately, Sheena Iyengar, Professor at Columbia Business School, has written a playbook that answers the question, how can I get my best ideas? It’s her latest book, Think Bigger: How to Innovate.

Sheena’s approach leads us, step by step, from generating ideas to assessing which ones are innovative enough to act on. It’s a method informed not only by others’ successes but the science behind them. It’s a book you’ll return to again and again.

Episode Links

Sheena Iyengar Wants Us to Understand How Humans Come Up with Big Ideas

Does Brainstorming Actually Generate Great Ideas?

If There are No New Ideas, How Do We Keep Innovating?

Antonio Canova

The Team

Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here.

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