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    A Parent’s Guide to Influencers
    A Parent’s Guide to Influencers
    A Parent’s Guide to Influencers
    Ebook41 pages22 minutes

    A Parent’s Guide to Influencers

    By Axis

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    About this ebook

    Teens trust online influencers to teach them what to buy, what to wear, and how to live—sometimes to their detriment. Dig deep into influencer culture, understand teens’ desire to follow or become social media influencers, and learn how to discuss it without sounding condemning or ignorant.

    Explore topics like:
    • Gaining wealth and fame as an influencer
    • Engaging with name-brand sponsors
    • Weighing the pros and cons of building a platform
    • Comparing Christian vs. non-Christian influencers
    • Learning what the Bible says about being a “follower”

    Axis is a team of Gospel-focused researchers creating culturally relevant guides, videos, and audios that equip parents of teens to have deep conversations about faith.
    LanguageEnglish
    PublisherTyndale House Publishers
    Release dateDec 20, 2022
    ISBN9781496467201
    A Parent’s Guide to Influencers

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      Book preview

      A Parent’s Guide to Influencers - Axis

      A Parent’s Guide to InfluencersA Parent’s Guide to Influencers by Axis. Tyndale House Publishers

      AXIS PARENT’S GUIDES SERIES

      A Parent’s Guide to Teen FOMO

      A Parent’s Guide to Influencers

      A Parent’s Guide to Instagram

      A Parent’s Guide to TikTok

      A Parent’s Guide to YouTube

      Visit Tyndale online at tyndale.com.

      Visit Axis online at axis.org.

      Tyndale and Tyndale’s quill logo are registered trademarks of Tyndale House Ministries.

      A Parent’s Guide to Influencers

      Copyright © 2022 by Axis. All rights reserved.

      Cover illustration by Lindsey Bergsma. Copyright © Tyndale House Ministries. All rights reserved.

      Designed by Lindsey Bergsma

      Scripture quotations are taken from the Holy Bible, New International Version,® NIV.® Copyright © 1973, 1978, 1984, 2011 by Biblica, Inc.® Used by permission. All rights reserved worldwide.

      For information about special discounts for bulk purchases, please contact Tyndale House Publishers at csresponse@tyndale.com, or call 1-855-277-9400.

      Library of Congress Cataloging-in-Publication Data

      A catalog record for this book is available from the Library of Congress.

      ISBN 978-1-4964-6718-8

      Build: 2022-10-03 16:48:18 EPUB 3.0

      70% of teens think that YouTubers are more reliable than celebrities and 88% of consumers trust online recommendations as much as face-to-face recommendations. Social media influencers are real people, and they’re more likely to be authentic and to interact with their audience, so brands are starting to take note.

      DIGITAL INFORMATION WORLD

      Contents

      A Letter from Axis

      When they talk, we listen.

      What’s an influencer?

      What’s the difference between a celebrity and an influencer?

      What does the blue check mark mean?

      Where did influencers come from?

      Why are companies willing to give them money?

      Why does my kid want to be one?

      Is being an influencer as fun and easy as it seems to be?

      How do I talk to my

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