The Three As of Cross-Cultural Communication

By Natsuyo Lipschutz

In The Three As of Cross-Cultural Communication, an audio course from  Scribd Coach, award-winning TEDx speaker, strategist, and executive global public speaking consultant Natsuyo Lipschutz explores how you can navigate intercultural interactions by tapping into your “Culture of One” using a three-step process to help you break through personal, social, physical, and cultural barriers to communicate effectively, produce remarkable results, and thrive in today’s fast, challenging, and diverse environment. Drawing from her experience as a successful speaker and immigrant, Lipschutz runs listeners through the three As: acknowledge cultural differences, analyze your communication gaps, and adapt to the situation. She also shares exercises along the way to help you put what you’ve learned into practice.

Cross-cultural communication requires certain crucial skills to be effective and successful; Lipschutz will provide you with a model for acquiring those skills.

• Language: English
• Publisher: Scribd Coach
• Release date: Sep 27, 2022
• ISBN: 9781094445298

Natsuyo Lipschutz

Natsuyo Lipschutz is an award-winning speaker, TEDx speaker, 5-time New York district finalist of Toastmasters international speech contest, certified public speaking coach, strategy consultant, best-selling author, competitive ballroom Latin dancer, mother, and cancer survivor. Lipschutz has been delivering powerful speeches in Japanese and English to a diverse audience. She is also the best-selling author of The Success Blueprint, co-authored with world-renowned business speaker, Brian Tracy. To learn more about Natsuyo Lipschutz and her work, visit her website, NatsuyoLipschutz.us.

Book preview

The Three As of Cross-Cultural Communication

THE THREE AS OF CROSS-CULTURAL COMMUNICATION

NATSUYO LIPSCHUTZ

SCRIBD COACH

Copyright © 2022 by Natsuyo Lipschutz

All rights reserved

ISBN: 9781094445298

First e-book edition: September 2022

Scribd, Inc.

San Francisco, California

Scribd.com

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About Scribd Coach

This ebook is brought to you by Scribd Coach, a new imprint from Scribd dedicated to short-form, inclusive, and insightful personal and professional growth courses written by recognized experts.

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Introduction

Hello everyone! I’m Natsuyo Lipschutz, and this is The 3 A’s of Cross-Cultural Communication , a course from Scribd. Thank you for joining me. Let’s begin.

If you were to explain what culture is to a group of third graders, how would you describe it? Maybe, the first thing that comes to mind is race, ethnicity, or nationality. Or, perhaps, you're ahead of the curve, and you’re already considering subculture based on gender, age, or the niche interests that make their way into fashion or music.

All of these, in a sense, would be correct, but none of them quite cut it on their own. To me, culture is multi-layered, like an onion. When you look at it, the first thing you see is the outer layer of the onion – that’s the national difference.

I’m Japanese. That’s what you see first when we meet. But underneath each of our national identities lies many other layers of elements that have influenced our value systems, such as the regions or cities where we live, the schools we went to, our families and friends, the companies we work for, etc.

I may have a Japanese look on the outside, but I’ve been living in the US for almost half of my life, and nearly all of my professional life. My values, attitudes, behavioral patterns, thought process, demeanor, communication styles, etc. are not those of a typical Japanese person. What