Erin Meyer: The Culture Map
Erin Meyer, a professor at INSEAD, teaches us how to influence cross-culturally. Erin is the author of the bestselling book The Culture Map: Breaking Through the Invisible Boundaries of Global Business*.
Key Points

It’s more helpful to know how cultures compare to one another on specific issues than it is to just describe a specific culture.
Different cultures have signals that mean different things.
Historically homogenous cultures tend to be less explicit in their communication styles, with much more communication implied.
Americans tend to be very direct except when giving negative feedback, and many people from other cultures find this confusing.
Remember to: be curious, be humble, listen before you speak, and learn before you teach.

Resources Mentioned
The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer*

To access the behavioral culture map showing how 55 countries map to the 8 behaviors, complete the below:

Visit http://coachingforleaders.com/culturemap
Select the '7 day Premium Access" option
Enter this coupon code when requested: CFL7DAYSFREE (Please note that this coupon expired March 6, 2017. You can still access Erin's culture map at this link for a nominal fee.)

To complete the free culture map personal assessment and find out how you as an individual fall on the 8 behavioral culture map dimensions, simply visit this link:

http://erinmeyer.com/tools/self-assessment-questionnaire/
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Related Episodes

CFL13: How Culture Affects Coaching
CFL144: How We Do Things Around Here To Get Results
CFL166: How to Work in Different Cultures

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