Summary of Sinan Aral's The Hype Machine
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#1 The Hype Machine is a machine that connects us in a worldwide communication network, exchanging trillions of messages a day. It was designed to stimulate our neurological impulses and draw us in, but it also persuades us to change how we shop, vote, and exercise.
#2 The debate about what happened in Crimea continues today. Russia denies it was an annexation, while many consider it a hostile encroachment by a foreign power. In just ten days, the region was flipped from one sovereignty to another with hardly any noise.
#3 The information operation in Crimea was extremely sophisticated, and social media was essential in framing the reality of what happened there. If this was an annexation, NATO would have to respond. But if this was an accession, overwhelmingly supported by the Crimean people, intervention would be harder to justify.
#4 I had to take a detour to explain how I understand the events that transpired in Ukraine. In 2016, I was working on a research project with my colleagues Soroush Vosoughi and Deb Roy at MIT, in Cambridge, Massachusetts, on the spread of fake news online. We found that false news diffused significantly farther, faster, deeper, and more broadly than the truth.
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Summary of Sinan Aral's The Hype Machine - IRB Media
Insights on Sinan Aral's The Hype Machine
Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 4
Insights from Chapter 5
Insights from Chapter 6
Insights from Chapter 7
Insights from Chapter 8
Insights from Chapter 9
Insights from Chapter 10
Insights from Chapter 11
Insights from Chapter 12
Insights from Chapter 1
#1
The Hype Machine is a machine that connects us in a worldwide communication network, exchanging trillions of messages a day. It was designed to stimulate our neurological impulses and draw us in, but it also persuades us to change how we shop, vote, and exercise.
#2
The debate about what happened in Crimea continues today. Russia denies it was an annexation, while many consider it a hostile encroachment by a foreign power. In just ten days, the region was flipped from one sovereignty to another with hardly any noise.
#3
The information operation in Crimea was extremely sophisticated, and social media was essential in framing the reality of what happened there. If this was an annexation, NATO would have to respond. But if this was an accession, overwhelmingly supported by the Crimean people, intervention would be harder to justify.
#4
I had to take a detour to explain how I understand the events that transpired in Ukraine. In 2016, I was working on a research project with my colleagues Soroush Vosoughi and Deb Roy at MIT, in Cambridge, Massachusetts, on the spread of fake news online. We found that false news diffused significantly farther, faster, deeper, and more broadly than the truth.
#5
A single, clear spike in the spread of stories that contained partially true and partially false information occurred in February to March 2014, corresponding to the Russian annexation of Crimea.
#6
On May 14, 2014, Mark Zuckerberg’s thirtieth birthday, a user from Israel asked him to intervene against state-sponsored Russian information warfare in Ukraine. Zuckerberg said he would, but only vaguely. The information war in Ukraine was far more complex and consequential than Zuckerberg let on.
#7
Dr. Rozovskiy was a fake, and his post was created the day before his post. He was parroting the Russian foreign minister nearly word for word. The most popular mixed news story circulating on Twitter during the Crimean annexation was about Jews in eastern Ukraine being given leaflets ordering them to register as Jews or face deportation.
#8
The New Social Age is characterized by the influx of digital social signals that are injected into our lives and the remaking of the human social network through these signals.
#9
We have been overwhelmed by a tidal wave of books, documentaries, and studies about social media’s impact, but they lack rigor and generalizability. We must develop a rigorous scientific understanding of how social media affects us, and then use that information to steer the ship away from the impending rocks.
#10
Achieving the promise of the New Social Age will require us all to think carefully about how we approach our new social order. We will need to utilize the four levers available to us: the money created by their business models, the code that governs social platforms, the norms we develop in using these systems, and the laws we write to regulate their market failures.
#11
I am a scientist, entrepreneur, and investor. I am