Summary of Rajendra Sisodia & John Mackey's Conscious Capitalism, With a New Preface by the Authors

By IRB Media

Get the Summary of Rajendra Sisodia & John Mackey's Conscious Capitalism, With a New Preface by the Authors in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment.

• Language: English
• Publisher: IRB Media
• Release date: Nov 27, 2021
• ISBN: 9781638158714

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Insights on Rajendra Sisodia and John Mackey's Conscious Capitalism

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 1

#1

One of the most successful books ever written is The Purpose Driven Life by pastor Rick Warren, which explains the importance of having a purpose in life. Warren says that when all of your stakeholders have a common higher purpose, you as a company can achieve much more together than you could on your own.

#2

Business is based on the premise of voluntary exchange for mutual benefit. It is for this reason that it can be justified in a society.

#3

Every business has a higher purpose which addresses fundamental questions such as: Why do we exist. Why do we need to exist. What is the contribution we want to make. A firm's purpose is the glue that holds the organization together.

#4

Purpose is what drives a business, and it comes from a place of inspiration and moral obligation. It is what gives your business meaning and makes it worth pursuing.

#5

Purpose gives a company meaning and great energy. Mainstream companies are now embracing this notion, and it is having a positive impact on their bottom lines.

#6

Purpose is something we can never take for granted; the moment we do, it starts to be forgotten and soon disappears. It has to be at the forefront of our consciousness (and therefore decision making) all the time.

#7

Good businesses have a higher purpose, something that is bigger than just making money. Achieving worthy goals inspires employees to work harder, and creates a better product.

#8

The more directly you pursue happiness, the less likely you will experience it. This is because happiness cannot be pursued; it ensues as a result of living a life of meaning and purpose.

#9

If we cannot derive any meaning from our suffering, we can become completely consumed by it, and in extreme cases, we may even contemplate taking