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    Anatomy of a Trend
    Anatomy of a Trend
    Anatomy of a Trend
    Ebook261 pages4 hours

    Anatomy of a Trend

    By Henrik Vejlgaard

    3.5/5

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    About this ebook

    Why do millions of people end up wearing the same style of clothing?

    What makes people change their tastes in food, music, and cars?

    It's because of trends-the powerful process of change that affects every industry across the globe.

    Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen.

    Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread.

    Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs.

    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateSep 17, 2007
    ISBN9780071594707
    Anatomy of a Trend
    Author

    Henrik Vejlgaard

    Henrik Vejlgaard, MA, MSc, is the author of Anatomy of a Trend (published by Confetti Publishing) and The Lifestyle Puzzle (published by Prometheus Books).

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