Why do we love symbols? And what does it take to make one iconic? We take a look at the story of the I ♥️ NY logo and listen to an excerpt of legendary designer Milton Glaser's interview from 2019 about a New York tourism campaign seen around the world. Art historian Valerie Shrimplin and semiotician Marcel Danesi weigh in on how artists, media, and brands have transformed the meaning of these symbols throughout history. To find blogs and images for each episode, go to domestika.org/podcasts. And to find online courses on hundreds of creative topics, go to domestika.org. This episode includes audio clips from Nixon's Mission To Latin America (1958) by British Pathé and An Old-Fashioned Love Song (feat. Carla-Grace Colaguori) by The Semiotones and Marcel Danesi.