Omg … Is That My Brand?

By Debbie Habig and Paul Frise Ph.D.

Your personal brand is commonly thought to be composed of your skills and values in general. The important part often overlooked is how we personally communicate whatever that brand is at work, at home, at play, and socially. Improving a brand also involves improving the communication skills that present our brand. Improving communication effectiveness can foster the quickest noticeable enrichment of a brand. When communication skills improve, as part of a brand, so will other abilities and values. Almost automatically, these skills will convert your proactive efforts into a continuous and enjoyable improvement venture.
Personal brands are important to everyone—men and women of all cultures and ages, and not just to the entrepreneur. A personal brand is like the secret sauce that can make you stand out as a person who can accomplish anything you set out to do. It works for a homemaker who manages the household and family affairs as well as for a person with a corporate job, young and old alike. If you do not develop your own personal brand, others will do it for you.

• Language: English
• Publisher: AuthorHouse
• Release date: Nov 7, 2018
• ISBN: 9781546265993

Debbie Habig

Paul Frise, Ph.D., a former Air Force pilot, has worked in the corporate world, including stints in China and Thailand. He has also operated two successful small businesses involving public and legal services and has taught university courses and provided consulting services over the past sixteen years.

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© 2018 Paul Frise, Ph.D. All rights reserved.

No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.

Published by AuthorHouse   12/07/2018

ISBN: 978-1-5462-6576-4 (sc)

ISBN: 978-1-5462-6577-1 (hc)

ISBN: 978-1-5462-6599-3 (e)

Library of Congress Control Number: 2018912788

Any people depicted in stock imagery provided by Getty Images are models,

and such images are being used for illustrative purposes only.

Certain stock imagery © Getty Images.

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

CONTENTS

Preface

Introduction

The Party

After The Party

Guide And Observer Party Reflections

General Observations And Comments

About The Author

To Margaret

For Her Unwavering Encouragement,

Assistance, and Creativeness.

A Special Acknowledgement To

Debbie Habig for her

Support and Illustrations

PREFACE

OMG … What is my brand? Is that the real you? Are you satisfied with the results that it produces? What makes up a brand? This entertaining and informative book holds answers to many questions like these for you, the reader. Your brand, your mark, is really a package that is made up of your skills, persona, values, and communication skills.

In the beginning, words and magic were one and the same, but now they have evolved to include additional elements of what constitutes the magic brand. A personal brand results from developing, improving, and communicating a mark that is placed by your name anytime, anywhere. You can use a mark to enhance your success when it’s communicated appropriately for a given situation. With the interesting story line of this book, I intend to create an awareness of how you communicate your magic mark personally at work, at play, socially, or with your family.

Your personal brand is commonly thought to be composed of your skills and values in general. The important part often overlooked is how we personally communicate whatever that brand is at work, at home, at play, and socially. Improving a brand also involves improving the communication skills that present our brand. Improving communication effectiveness can foster the quickest noticeable enrichment of a brand. When communication skills improve, as part of a brand, so will other abilities and values. Almost automatically, these skills will convert your proactive efforts into a continuous and enjoyable improvement venture.

Personal brands are important to everyone—men and women of all cultures and ages, and not just to the entrepreneur. A personal brand is like the secret sauce that can make you stand out as a person who can accomplish anything you set out to do. It works for a homemaker who manages the household and family affairs as well as for a person with a corporate job, young and old alike. If you do not develop your own personal brand, others will do it for you. Developing a personal brand is a continuous, proactive activity that will help you produce success, however you define it.

The story that follows depicts a typical office party celebrating two promotions. It addresses the various components involved with communicating a personal brand. You will observe the elements of the brand package in action, with numerous employees and their guests illustrating good, bad, and humoristic marks—perhaps like many brands you have observed previously. Use them to review