Great Small Business Great Big Life: Interactive Step-By-Steps to Spitfire Success in Both

By Holly George

Any great marketer can help you write a plan. Holly goes the extra mile in three important areas. First, she teaches mastery of key life skills that small business owners often overlook: time management, budgeting, and developing supportive relationships. Then she sets you up for success by addressing your business mind-set and systems before walking you through the steps to write your own understandable and easily implemented marketing plan. Finally, along the way, she shares real-world personal stories that back up her solid advice.

• Language: English
• Publisher: AuthorHouse
• Release date: Oct 17, 2017
• ISBN: 9781546209973

Holly George

As founder of Spitfire Promotion Group, Holly brings a wealth of marketing experience to the table. A big picture strategist and master collaborator, Holly is constantly brainstorming the next big promotions. You can almost hear the “aha!” each time she cracks client challenges, crunches numbers, and innovates customized paths to ensure success. Holly’s fast and furious style was unleashed at a big agency in Minneapolis that led to starting her own marketing consultancy, all while leading domestic and international multimedia advertising campaigns for both large and small businesses. Always charged by big ideas and turning them into profit, Holly has been recognized at home and abroad for her ability to grow client businesses. She has launched and grown 2 successful marketing related businesses over the $1 million mark, but Holly is most proud of her work with business owners and managers who’ve worked with her to do the same. Holly holds a Bachelor of Science degree in Journalism-Advertising from the University of Kansas, is a Certified Guerrilla Marketing Coach, international speaker, media guest expert, and is the go-to marketing expert for many small businesses. Holly is a gourmet cook and busy mom juggling 4 kids, a husband, and lots of travel. Add a thriving business, a drive for excellence and a good soy latte, and you get a sense of her high-energy life.

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© 2017 Holly George. All rights reserved.

No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.

Published by AuthorHouse  10/17/2017

ISBN: 978-1-5462-0998-0 (sc)

ISBN: 978-1-5462-0997-3 (e)

Library of Congress Control Number: 2017914854

Any people depicted in stock imagery provided by Thinkstock are models,

and such images are being used for illustrative purposes only.

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Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

CONTENTS

Chapter 1:   Find Fun Again

Chapter 2:   Get Organized

Chapter 3:   Raise Supportive Kids (and spouses)

Chapter 4:   Create More Money and Your Passion for Making It

Chapter 5:   Check Your Systems

Chapter 6:   Write Your Plan for Unstoppable Success

PREMISE

You seriously should write a sit-com!

If I had a dime for every time I heard that, I wouldn’t need to write anything… I’d be sitting on a remote beach with a witness-protected alias and 50 million in an off-shore account. Let’s just say my family is f@#ked up… in a good way, of course.

We’re Greek* so we’re loud and we’ll tell you exactly what we think (whether you ask or not). In other words, we don’t hide behind the truth; we sock you in the nuts with it. But we are right. Just ask us.

*   I’m technically not Greek, but my husband is 100%, and once you’ve lived with that for 25+ years you’ve earned the right. Plus, my mother-in-law always reminds me that I’m Greek by injection. (Oy!)

Here’s a little sitcom scenario to prove my point. My husband, a medical sales rep at the time, loaded our grill and all the supplies for Greek Chicken in the back of his pickup, to provide an authentic lunch for a bunch of physicians. His parents were visiting, so he grabbed his dad (a fantastic cook) and headed off to one of his best accounts, a large hospital. While my husband was inside setting up, my father-in-law grilled amazing Greek chicken in the hospital parking lot. They didn’t pre-think the notion that there might be a couple stray dogs in the area, so when they showed up begging, he had to keep pushing them away. Easy enough. But then he didn’t have anyone to guard the grill when he got the urge! So, logic said pee in the grass just around the corner with the grill sizzling in the background… duh. (Logic was invented by Greeks, so this makes it okay.) Fortunately, my husband showed up to man the grill and fend off dogs in time for him to run inside and wash his hands before he touched anything.

(This was back in the 90’s, people… back when there was no social media to share an opinion on this being gross, so just laugh.)

What’s your secret?

That’s the comment that quickly follows the ‘sit-com’ comment… and it’s the real reason I’m writing this book. I didn’t start out with the habits for great health, finances and happiness. I had to figure them out.

My Secrets are simple:

1. You must challenge yourself.

My grandfather, Les Chaffin (who fell to Alzheimer’s), always challenged me to grow financially. He bought a fledgling business and built it up, hated paying taxes, and took advantage of every write-off within the law. He would say "It’s