Visual Grammar: Design Foundations for Editors

By Kristy Gilbert

Design awareness is increasingly important in the quick-publishing models embraced by web publishers and rapid-release book publishers eager to create reader-ready documents. These models often condense the number of trained professionals who touch a piece before it's published. Freelance editors become more valuable to publishing production pro

• Language: English
• Publisher: Editorial Freelancers Association Publications
• Release date: Aug 25, 2021
• ISBN: 9781880407516

Kristy Gilbert

Kristy S. Gilbert is a book editor and designer for Looseleaf Editorial & Production. Her clients include bestselling hybrid authors, traditional publishing houses, and writers taking their first steps toward publication. In addition to her decade-plus working as an editor, she teaches introductory courses in print publication design for Brigham Young University's editing and publishing program.

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cover.jpgVisual Grammar: Design foundations for editors

Copyright © 2021 Kristy S. Gilbert

Cover and design © 2021 Editorial Freelancers Association 

New York, NY

All rights reserved.

No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including, but not limited to, photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher at Attention: Publications Chairperson, at the address below.

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ISBN paperback 978-1-880407-50-9

ISBN ebook 978-1-880407-51-6

Gilbert, Kristy S. Visual Grammar: Design Foundations for Editors.

Published in the United States of America by the Editorial Freelancers Association.

BISAC Subject Categories: Design/Book | Design/Graphic Arts/General | Language Arts & Disciplines/Publishers & Publishing Industry

Legal Disclaimer

While the publisher and author have made every attempt to verify that the information provided in this book is correct and up to date, the publisher and author assume no responsibility for any error, inaccuracy, or omission. The advice, examples, and strategies contained herein are not suitable for every situation. Neither the publisher nor author shall be liable for damages arising therefrom. This book is not intended for use as a source of legal or financial advice. Running a business involves complex legal and financial issues. You should always retain competent legal and financial professionals to provide guidance.

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Contents

Visual Grammar: Design Foundations for Editors

Foundations of Good Design

Contrast

Size

Color & Value

Typeface (or Font)

Font Style & Case

Alignment

Example

Contrast Misfires

Repetition

Color

Brand Style

Repetition Misfires

Alignment

Vertical Alignment

Horizontal Alignment

Aligning with Curves

Eyeline Alignment

Alignment Misfires

Proximity

Proximity Misfires

Building Hierarchy

Working with Type

Choosing a Typeface

Personality

Legibility

Tried-and-True Typefaces

Setting the Type

Conclusion

Visual Grammar:

Design Foundations for Editors

Most editors know the ins and outs of written rhetoric. They can adjust for emphasis, organization, and clarity by choosing a synonym with different connotations, shifting a