If there's one thing that can make or break a design, it's a font. Fresh graphic designers often overload them, experienced designers take them away, and for a lucky few, font choices are just second nature.But have you ever really thought about WHY we use the fonts we do?  Why certain font choices and styles can impact our audiences so dramatically, the composition, the mood?Turns out, there's a whole art to the psychology of fonts, and it is FASCINATING!In this episode of The Angry Designer, the wanna-be lumberjacks take a deeper look at how fonts effect our unconscious emotions and how to make sure you're choosing the right fonts for your own projects! In this podcast episode, the gents will cover: What is font psychologyHow fonts affect perceptionsPrimitive and primingGestalt theoryhow to chose the RIGHT fontYou will be amazed at how much research and time people have actually put into this topic that we - superawesome graphic designers - just take for granted.