Social Media Etiquette

By Sam Culture Chivhenge

This book is designed to help equip entrepreneurs with the critical skills they need in order to build great relations with their customers on social media platforms. As a blogger and a former Depot Controller for one of the largest food and milling companies listed on the Zimbabwe Stock Exchange, I used my customer relations experience I have acquired over the years, to research and compile an in-depth analysis of volatile issues that can lead to strained relations between entrepreneurs and their customers on social media platforms. This book will ultimately equip you as an entrepreneur with crucial skills to deal with:

-Identity theft issues on social media platforms
-Unverified social media rumors targeted at your business
-Customer complaints on social media platforms
-Aggressive customers on social media platforms
-Ghost accounts on social media sites that may be on a mission to tarnish your business reputation
-Non-paying customers
-Timeous and quick responses to customers on social media platforms
-religion and politics on social media sites
-Counterfeit money and scams

It is my sincere hope that you will read and understand the contents of the book and ultimately be equipped with social media customs and manners that will enable you to forge great relations with your customers on social media networks.

• Language: English
• Publisher: Sam Culture Chivhenge
• Release date: Jun 1, 2021
• ISBN: 9781005699178

Sam Culture Chivhenge

Sam Culture Chivhenge is an author. He has published a book titled; Social Media Etiquette-20 Crucial Steps That Entrepreneurs Need To Undertake In Order To Forge Great Relations With Their Customers On Social Media Platforms. He is also a blogger. You can follow his blog posts on zungundebooks.wordpress.com.At the moment he is currently enrolled for a Web Design and Web Development course offered through the Microworkspace program.

Book preview

Social Media Etiquette

Social Media Etiquette

20 Crucial Steps That Entrepreneurs Need To Undertake In Order To Forge Great Relations With Their Customers On Social Media Platforms

Sam Culture Chivhenge

© 2021 Sam Culture Chivhenge

I dedicate this book to all the entrepreneurs out there who are faced with the mammoth task of staying afloat in this pandemic. Continue to soldier on against the odds that may be stacked against you. I urge you to embrace the digital world and to utilize social media business tools in order to strengthen your online visibility to your customers. I am hoping that after reading through the contents of this book, you shall experience greater growth when it comes to creating great relations between you and your customers.

Table of Contents

How Can I Overcome Identity Theft?

How Do I Handle Unverified Social Media Rumours?

How Should I Post My Political Views On Social Media?

How Should I Respond To Customer Messages,Complaints And Compliments?

How Do I Deal With Non-Paying Customers?

How do I establish a positive social media brand as an entrepreneur?

How Do I Share My Business Content With Customers?

How Do I Avoid Falling Prey To Scams?

How Should I Post My Religious Views On Social Media?

How Should I Create Effective Social Media Profiles?

How To Effectively Use Social Media Business Tools To Engage With Your Customers?

How Can I Overcome Identity Theft?

The above case study is representative of what many entrepreneurs face in the new social media age. Identity theft is a cause for concern because it places many entrepreneurs in the spotlight for all the wrong reasons,thus putting a strain on the positive relationships they once had with their clients.

Elvis, a young lawyer, had been the unfortunate victim of identity fraud. Elvis ended up trending on Facebook for all the wrong reasons and for a crime he did not commit due to the nature of the identity theft. That on its own, had significant ramifications for his future, as the crippling allegations placed him in direct conflict with his clients. If the identity theft issue is not resolved, it will most certainly trigger a rift between Elvis and his customers, straining the successful relationships that they once had.

When serious accusations are made against you as an entrepreneur on social media, the repercussions can be too hard to bear. In the first place, unless you can persuade them otherwise, your customers are more likely to believe it is real. The amount of damage control you’ll have to do would be such a massive undertaking that any more delay will negatively impact how your customers perceive you as a person and as an entrepreneur. You could also face a barrage of legal action from enraged parties, which could lead to you being imprisoned for a crime committed by someone pretending to be you!

As an entrepreneur,if you find yourself facing the same identity fraud predicament as Elvis, it would be in your best interests to consider the steps you need to take to put out the fires before they consume your reputation. Despite his anger, Elvis remained composed and calmly spoke with his victim, assuring her that he was not the one involved in the deception. Finally, the victim acknowledged her mistake and decided to delete all of the posts she had made on his Facebook page.

In these conditions, my advice to you is:

To maintain your composure. You will be caught off guard by these false claims, and your first reaction is to be visible angry, but do not let your emotions overwhelm you; it is important to maintain your composure at this time. If someone confronts you about serious charges that you did not commit, it is in your best interests to avoid getting into a heated debate with them. Allow them to voice their grievances without interrupting them, but listen carefully and take careful note of every aspect of their allegations. Once they’re done, you can respectfully sympathize with them and explain that you, too,