Understand Blog Content Writing

By Ayse Balkose

Story... It is about a story, the plot, and its characters. You, blog writers, are storytellers. Here is the twist, you are also one of the main characters. The blog has an angle for the plot and its perception of the world around it. Blog, as an entity, has an identity, the way of thinking and acting. It has ideas of its own. It is a great help to define these for the blog and yourself as the writer before you start chucking in your best ideas and publishing them. 

Blogs want to be found on Google. For this, their content should be countered on the Reader.

Not everyone will use the same words to search. To search relevant content, they will use Semantic words. Your job is to write content which covers these Semantic search. 

The reason I am writing this book is because it would make me feel so happy if I can help people understand the core concepts of blog writing. This was a struggle for me when I started writing blogs. I believe that knowing a basic working structure gives people the opportunity to leap forward faster. By helping others to decode basic concepts, I know I am also helping myself as I embark on another journey of taking responsibility. My mission is to make people learn some life-changing concepts quicker regardless of where they find themselves in life.

• Language: English
• Publisher: Ayse Balkose
• Release date: May 6, 2021
• ISBN: 9798201087579

Book preview

Understand

Blog Content Writing

By Ayse Balkose

all rights reserved and copyrighted to

Aysegul Balkose

INTRODUCTION

When I first got an offer to write a blog for a third party, I thought it would be easy. I wasn’t aware it takes more than just writing. Along the way on my blog writing journey, I learned the layers of thought process that go into each blog post. Resources I read were written by professional bloggers or part of marketing teams. I needed information that explains to me the level of my understanding and some practical applications.

At that time, I had very little time to learn new skills but I couldn’t say no to some extra cash. I had already been writing blogs for my artist website and I knew how long each blog post was taking me to write. My blog aimed to serve as a diary of my artwork progression. The Blog was for an international Jazz band. I doubted if I could pull this off. But I loved the people and the band. I had no clue about their music genre but I thought I could manage it if I put my head into it. It was a sharp learning curve. I was reading a lot about storytelling and writing styles. I thought it would be a great way to acquire knowledge and put my new skills into practice.

I am Turkish and have learned English (still learning) almost by myself over the years and I wanted to see my language’s progression.

When I started writing, I would get snowed under with the amount of content that had to be written. But what was the best way to write and create compelling content that delivers my thoughts? But that was only one little part of it. These blog posts would be emailed to promoters; they should create a new audience, attract the attention of people, talk about the 9 members of the band (6 different continents, 16 instruments, 7 different languages, some major and minor religions), create a balanced way to reflect the music whilst talking about the projects the band has been representing and the projects on the horizon. It should also talk to possible collaborations, funders such as universities and arts councils, and projecting future projects. It should also have the needed platform to direct the festivals for creative content, promotional blurb, and capture the band's architecture with one-liners.

Soon I realized the amount of conceptual work and the amount of detailed mapping of different segments I had to consider for each blog post. Because English is not my first language, my brain got fizzy. I tried different methods. I wrote as if I was writing for my blog, which was intuitive, more conceptual, dreamy almost. It was about my feelings and the things that surrounded my life. Then I tried writing about facts and people. I came up with a method, perhaps other people are already using this system but this is something that I developed organically through experimentation, which allowed me to write systematically and not get lost on what