Content Creation Handbook
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Content Creation Handbook - Aurelius Tjin
Disclaimer
This e-book has been written to provide information only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the publisher does not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.
INTRODUCTION
If you’re a blogger, video marketer, internet marketer, or an information product creator you’ve no doubt struggled with the question of content.
You can have the best ideas, but if you don’t know how to use that idea to build quality content for a website, it probably won’t be successful. When it comes to your website, every part is important. Sure you want the right font, color, design, etc. The most important part of your website, however, is your content. Without quality content, your website cannot survive. It is important to remember—Content is everything! When you first start your site, you give a great deal of time to picking out the perfect domain name.
There’s a reason you select a good domain name. It’s where your site lives. If your website is your domain, then think of content as the king of that domain. In other words…content rules!
Many start-up businesses, and even established business owners who've decided it's time their business had a professional web presence, don't know where to start when it comes to planning their website. There are so many things to consider, and so many choices. Just getting the design and layout of the website can be intimidating. Then you have to determine what wil be on the site. It can be mind-boggling.
Sometimes, by the time you get to the content portion of the site, your brain is fried from trying to make the other decisions. When you begin to think about the content, you’re probably asking yourself, What do I write about
The Content Creation Handbook or Where do I start?
If so, you’ve come to the right place. You only