Be About Something: Unlock Your Big Idea to Catapult Your Business to the Next Level

By Maggie Frank-Hsu

What if you could go from having a book outline that spends months collecting dust deep in your hard drive to writing a book, start to finish, within the next three months? 

I worked with dozens of women who have tried to write but couldn't get it done.  

Every last one of them worked their butt

• Language: English
• Publisher: MFH Writing & Editing Services LLC
• Release date: Oct 30, 2020
• ISBN: 9781735692203

Maggie Frank-Hsu

Maggie Frank-Hsu (pronounced SHOE) is a ghostwriter and writing coach who helps entrepreneurs who want to go from invisible to high-profile expert. Because when womxn believe our ideas deserve attention, we are dismantling patriarchy. Maggie has spent her entire career using words to move audiences as an online marketer, an editor and early in her career, as a reporter. She received her master's from the Columbia School of Journalism. She lives in San Diego with her husband, her 2 sons, and her dog, Toby.

Book preview

Be About Something

Be About Something

Unlock Your Big Idea to Catapult Your Business to the Next Level

Maggie Frank-Hsu

Maggie Frank-Hsu

Copyright © 2020 by Maggie Frank-Hsu

All rights reserved.

No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the author, except for the use of brief quotations in a book review.

Contents

How to Use This Book

Introduction

1. Try Before You Die

Exercise 1

2. Resistance, AKA the Tape

Exercise 2

Exercise 3

3. Going Public

Exercise 4

Your Contract

4. Where to Go From Here

Acknowledgments

About the Author

Connect With Maggie

Notes

How to Use This Book

This book is not a series of writing tips and prompts so you can get the creative juices flowing.

This book is here to help you answer the question, What’s next?

The process in this book will help you identify your Big Idea and use it to differentiate your business in the marketplace, and attract the attention of the people who need you the most.

You use your Big Idea to be about something in business. Being about something also raises your profile, allowing people to recognize you as different among all the people who do what you do. That transforms your business as well as transforming your audience’s lives, and attracting new clients and new opportunities to you.

By the end of this book, you will identify your Big Idea. You’ll figure out why you don’t talk about it publicly right now. And you’ll understand how to share it publicly going forward to transform your business’s position in the marketplace from one in a crowd of generic service-based businesses to the only business that solves a problem with your unique mix of personality, experience, and expertise.

Plus, I talk about death and sex, too. Not your typical business book topics. (I don’t know why.)

I include four exercises throughout the book. When you read the book and do the exercises, you should go from having some confidence that you might have something to say about your industry to:

Articulating, in writing, your biggest ideas about your industry.

Understanding why you get tongue-tied or feel writer’s block as soon as you want to share your Big Ideas.

Understanding the importance of expressing your biggest ideas publicly, to a wide audience.

It’s best if you go in that order. You can do the writing for the exercises in a notebook, or you email me (you’ll find my email address at the end) for a writeable PDF. You can write in your journal.

Where you write your responses is not as important as the fact that you write them. That’s taking action.

If you do the exercises in this book, you’ll be practicing self-care, because you’ll be giving yourself permission to make space and time for your biggest ideas.

But doing that—giving yourself