BOOK SMART
It was a story made for social media. Celebrity book curator Thatcher Wine hit the headlines earlier this year for his work with his childhood friend Gwyneth Paltrow. Thatcher felt there weren’t enough books to fill the shelving in Gwyneth’s home library. So he ordered an extra 500 via his company, Juniper Books. Perfectly acceptable in theory, but when Twitter discovers that not only do you sell books by the foot, but you also then create bespoke dust jackets to match your client’s interior design… Twitter erupts. “It’s not about having it all be so ‘perfect’ that no one wants to disturb them,” Wine responded. “It’s about the right balance of making them look like they belong, but also that they should be read and enjoyed.”
Ridiculous? Maybe, but when compared to the actions of
