Make Your Voice Heard: A Woman's Guide to Campaign Speeches, Media Interviews, Debates and Doorbelling

By Michael J. Buschmohle

If you’re a woman campaigning for an office, now you can MAKE YOUR VOICE HEARD. At a time when we need smart and compassionate solutions, we need to hear the voices and gain the insights of women. Here’s your complete practical guide to: -- Designing 30-second campaign messages -- Using your voice professionally -- Creating memorable

• Language: English
• Publisher: Michael Buschmohle
• Release date: Aug 1, 2018
• ISBN: 9781944887353

Book preview

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A Woman’s Guide to Campaign Speeches, Media Interviews, Slogans, Debates, and Doorbelling for Votes

Michael Buschmohle

President, Applause Associates

Publishing Partners

Publishing Partners

Port Townsend, WA 98368

www.marciabreece.com

Copyright © 2018 by Michael Buschmohle

All rights reserved. No part of this book may be reproduced, stored in, or introduced into a retrieval system, or transmitted in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of Michael Buschmohle.

Printed in the United States

LCCN: 2018952894

ISBN: 978-1-944887-34-6

eISBN: 978-1-944887-35-3

Dedication

To Charlotte,

and women everywhere,

who not only give birth to life,

but by lifting their voices,

give life its meaning.

Introduction

If you are a woman running for an elected office, Congratulations!

I support you. Any qualified woman

running for office needs to have her voice heard. Victory can be on the tip of your tongue. Of course, as a woman, you face challenges.

I’m disappointed seeing the way women who dare to speak in public have been treated. After videotaping 16,000 presentations of people from more than 40 countries over the past 4 decades, I’ve become aware of what women have to endure: disrespect, dismissal, labeled as too emotional, not tough enough to lead. Women still hold few executive leadership positions in business and politics in the United States and in most countries.

Women’s voices need to be heard—your voice. In this book, you’ll gain fresh ways to speak up and be heard. Besides tips on giving campaign speeches, creating slogans, media interviews, debates and a special section on doorbelling, I’ll share what’s missing from most advice for women who speak in public: how to use your natural voice professionally. You can sound self-assured and come across as decisive, confident and professional by practicing just one overlooked technique that’s native to spoken English.

I’ve helped people around the world speak wonderfully in public, including successful female candidates, elected officials, a female Chief Justice of the Supreme Court in Washington State and even a Miss America finalist. I’ve studied radio and television broadcasting and coached people to appear on national television. I’m also an artist, cartoonist, speech writer, media coach, and college instructor.

I started my speaking career in the pulpit as a Catholic priest in a preaching order. I left the priesthood to marry a lovely woman (I’ve had to learn to listen and I’m still learning) and continued training speakers as an HR specialist and hospital training director. In 1981 I started my business, Applause Associates, and since then I’ve led workshops and coached speakers in America and eight countries, including China and Russia.

SPECIAL THANKS

T

o all whose loving support

and encouragement make my life enjoyable and this book possible—my family and special friends: Monique, Irine, Angelica, Mary Gassen, Patsy and Tom, Mike Manor, Michele and Dick, Suzanne and Joe, Deb Sogge, Tom Odell, Al Foxx, David Hall, and many others. And in memory of my sister Barbara and my friend Philip Dyhre. Finally, this book would not exist without the many helpful contributions of Marcia Breece of Publishing Partners.

What You Will Find in This Book

This book is divided into three sections and 20 chapters for quick access. Each chapter stands on its own and can be read separately as needed. All are practical how-to topics.

Section One

Practical Tips for a Quick Start

1. How to Explain Your Candidacy in 30-Seconds.

2. Speak with a Winning Voice and Delivery.

3. To Diminish Nervousness.

4. Create Winning Slogans, Messages and Sentences.

5. The Mechanics of Speech Writing.

6. How to Read Out Loud.

7. Manage Your Body Language

Section Two

Challenges and Content

8. Three Challenges you Face.

9. Who Are You?

10. What do You Stand For?

11. Who is Your Audience?

Section Three

Longer Speeches and Public Appearances

12. Opening and Developing Longer Speeches.

13. Using Humor and Raising Money.

14. Debating Other Candidates.

15. Answer Tough and Hostile Questions

16. Face the Media with Confidence.

17. Doorbelling for Votes.

18. Tips for Women with Disabilities

19. Final Word of Hope

20. References

About the Author

Section One

Practical Tips for a Quick Start

Chapter 1

How to Explain Your Candidacy in 30 Seconds

I

f you have only 30 seconds,

what would you say to explain your candidacy? For a good campaign ad or a short interview, you’ll want to snag listeners’ attention with your first sentence, mention who you are and why you are running, tell them your vision or plans and ask for their specific support. If you can do this much, you can enlarge this statement into a longer speech. Here are 3 sample 30-second statements, each about 100 words long.

Did you wake up this morning to an alarm clock? If so, you either got right up or hit the snooze button. My name is Karen Peterson. I’m running for congress because I think it’s time we wake up and address