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Online Insurance - What Do Customers Think?
By Kevin Pledge
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About this ebook
Results of research into consumers attitude to online insurance. This research was conducted using focus groups and individual interviews.
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Book preview
Online Insurance - What Do Customers Think? - Kevin Pledge
Online Insurance - What Do Customers Think?
Online Insurance
What Do Customers Think?
Copyright © 2014 by Acceptiv
All rights reserved. This text or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal.
Acceptiv Inc.
739 Bloor Street West, Suite 300
Toronto, Ontario
M6G 1L6
www.acceptiv.com
Introduction
This booklet summarizes research conducted on behalf of Acceptiv into the feasibility of a life insurer selling exclusively online. The research was carried out by Head Research using focus groups and individual interviews in the Toronto area.
The comments in this booklet represent the views expressed by the participants, as such some statements may be incorrect; these have been included as they represent the perceptions of the participants.
Acceptiv offers insurance companies a proven solution to sell life and CI online. The findings from this research together with real-life experience have been used to fine-tune our offering. To learn more and find out how you can offer life and CI online, please contact Acceptiv at info@acceptiv.com or call
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