Be a Better Blogger: The Book

By Steve Wartenberg

22 great and practical tips on how to write better blog posts. Written by Steve Wartenberg, an award-winning journalist who has blogged for several different organizations.

• Language: English
• Publisher: Steve Says Publishing
• Release date: Dec 13, 2017
• ISBN: 9780985190286

Book preview

Be a Better Blogger: The Book

Be a Better Blogger: The Book

22 Tips on How to Write Great Blog Posts from A Professional Blogger

By Steve Wartenberg

Introduction

This is Steve, our blogger.

This is how my employers often introduce me and … yes, it still sounds a little weird. But I’m getting used to it. Slowly. The problem might be the word.

Blog.

Blogger.

Bloggist?

It doesn’t sound like a real word. Or a real profession. But it is. And it’s growing. More and more organizations have blogs, hire social media managers (a profession that didn’t exist 10 years ago) and fulltime communications staffers whose job it is to write and post all these blog posts. Maybe you’re one of them.

Many organizations hire freelance bloggers. Like me. Or maybe you.

Blogs allow an individual or an organization to communicate directly with large numbers of people (hopefully) to express an opinion, market their brand and promote their events, all for a minimal investment of time and money.

My path to blogging began with journalism. I was a newspaper reporter for 25-plus years and wrote thousands of articles and hundreds of columns (which were what we called blogs back before there was such a thing as blogs).

But, as you may have heard, the newspaper industry has undergone some radical changes since the invention of the internet. Being a newspaper reporter became harder and less rewarding, at least for me (I can’t speak for all the other newspaper reporters out there). The future seemed uncertain. So, after a lot of soul searching and some sleepless nights, I left in 2015 to become a freelance, web-content provider.

You know: blogger.

I have blogged for a major cancer center, a fundraising-bike ride, big-city sports commission, a tourism bureau, downtown development agency and a massive multi-sports festival. At my last newspaper, the Columbus (Ohio) Dispatch, I did my own bike blog (and won the 2014 Ohio Society of Professional Journalists award as the state’s best blogger) and was part of the business team’s blog. All those years as a newspaper reporter, interviewing thousands of people on hundreds of different topics and writing about sports, business, the arts, politics, education, cops and courts, and so many other topics, often on deadline, prepared me for a career as a freelance blogger.

Who knew?

While I don’t claim to be the world’s leading blog expert, I think I’m on the team. In other words: This is Steve, our blogger.

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