321 Real Estate: Ronin Real Estate, #1
By Jonathan Green and Dave Brose
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About this ebook
This is NOT your average real estate book.
We don't assume you've got a massive amount of money to invest. We're not going to throw you into a high-risk, low-reward market that puts you in a precarious position.
We ARE going to show you how to build your recession-proof real estate empire from ground zero.
We're going to assume you have no money to start with and give you a system to implement to find massive success in the real estate industry.
This book is for the average person who wants to buy their first couple of properties (actual homes, not giant complexes or corporate buildings), who probably hasn't invested in anything before and is interested in using real estate to leverage their way to financial freedom.
The strategies in this book are VERY different from those mentioned in other real estate books.
Most large-scale real estate strategies are constantly in danger of cyclical downturns.
Every ten years or so, we hear about a market crash, a market downturn, or the shrinking of the real estate market. And every ten years, many developers and investors are shattered, and their strategies have no way of helping them out of their misery.
Nor is this house flipping in 90 days -- the sensational high-risk strategy that should be reserved for television shows.
The strategy we're going to give you is different. We're going to give you several sound economic principles that will not only help you endure a recession but thrive while others are struggling.
Instead of wondering if you're going to pay off your house by the time you retire, your house is going to fund your retirement.
How?
By using the power of the 3-2-1 Formula.
The 3-2-1 Formula is a very specific strategy that helps you buy your first three-story multifamily home in a way that allows you to have one level of the house to yourself while renting out the other two, making your home a 3-2-1 profit center!
Here's what you'll learn:
• The All-Important Rising Tide Rule: If you only have ONE takeaway from this book, this is it. This simple rule alone will give you a head start to find the perfect profitable house without getting caught in emotional decisions.
• Leverage Other People's Money With The 10X Rule: Why use your money when this strategy helps you make a profit with very little upfront to pay? You can even get the government to pay for your contractors. The risk isn't on you.
• How To Find The Holy Grail Tenant: If the thought of being a landlord sounds scary, don't worry. We'll go over how to weed out bad types of tenants as well as protect yourself with multiple layers of security to make sure you keep getting paid.
• Avoid The Vicious Cycle (And Potential Bankruptcy): We'll prepare you to survive the inevitable rise and fall of the market, show you how to read and respond to trends and control your risk as much as possible so you can avoid big losses and be comfortable in a recession!
• Make Everything Easier With The Toddler Rule: It can be difficult to get loans and all the paperwork approved on time…but follow this rule and you'll demonstrate you're trustworthy and build relationships to make the process as smooth as butter.
By the end of this book, you'll be ready to close your first real estate deal, and we can't wait to hear about your success.
Jonathan Green
JONATHAN GREEN is an award-winning writer of speculative fiction with more than eighty books to his name. He has written everything from Fighting Fantasy gamebooks to Doctor Who novels, by way of Sonic the Hedgehog, Star Wars: The Clone Wars, Teenage Mutant Ninja Turtles, and Judge Dredd. He is the creator of the Pax Britannia steampunk series for Abaddon Books, and the author of the critically-acclaimed, YOU ARE THE HERO – A History of Fighting Fantasy Gamebooks.
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Book preview
321 Real Estate - Jonathan Green
3-2-1 Real Estate
How to Turn Your First Home from a Liability into an Asset
Jonathan Green
Dave Brose
Edited by
Alice Fogliata
Copyright © 2020 by Dragon God, Inc.
All rights reserved.
Simultaneously published in the United States of America, the UK, India, Germany, France, Italy, Canada, Japan, Spain, and Brazil.
All rights reserved. No part of this book may be reproduced in any form or by any other electronic or mechanical means – except in the case of brief quotations embedded in articles or reviews –without written permission from its author.
3-2-1 Real Estate has provided the most accurate information possible. Many of the techniques used in this book are from personal experiences. The author shall not be held liable for any damages resulting from the use of this book.
Paperback ISBN: 979-8551873839
Hardback ISBN:
Contents
FREE GIFT
Real Estate Can Change Your Life
Who Should You Trust?
Where You’ll Be at the End
The Power of the Mentor
My First Deal
The Rising Tide Rule
Beginner’s Advantage
The Second Deal
OPM - Other People’s Money
You Can Control Risk
The Nitty-Gritty of Your First Purchase
Dave’s Law
Finding Tenants
Loan Balancing
The Toddler Rule
The 3-2-1 Formula
Assessing a Property
Real Estate by the Numbers
Overbuilding
Property and Equity
Finding the Right Property
Talking About Property in the United States
Loans and Leverage
Follow the Money
What Happened to the Big House?
Flipping Houses
Control the Downside
Corporate Investment
Working with Partners
Emotion Versus Logic
The Traditional Path
Enduring the Up and Down Cycle
Where to Learn
Market Cycles
Recession-Proof Real Estate
Profiting on the Boom and the Bust
Reading the Market
Responding to the Market
Not Buying Can Be the Right Move
Life Without Leverage
Tenants
High-Touch Tenants
The Holy Grail Tenant
The Perfect Tenant
Short-Term Rentals
Phase Two
The Future is Bright
One Last Chance
Found a Typo?
About the Author
Annexes
Notes
Books by Jonathan Green
One Last Thing
FREE GIFT
Thank you so much for purchasing 321 Real Estate. To say thank you for spending time with us, we have created a special checklist 10 Signs The Deal is Bad.
And it’s all yours when you enter your email address.
ServeNoMaster.com/321
This short checklist will ensure that you walk away from bad deals before they have the chance to destroy you. This is the exact same checklist I use for every one of my deals.
Real Estate Can Change Your Life
Real estate is the most powerful way to take control of your financial destiny and personal freedom. In this book, I’m going to prove that that statement is true, and I’m going to show you how to close your first deal in a way that’s manageable and actionable…even if you’ve never invested in anything before.
This book is not filled with advanced tactics and strategies for people who have already achieved massive success in real estate. While you might find some useful tips and tricks if you already have experience in the industry, this is a book that, unlike many others, is designed for an absolute beginner. Throughout this book, I’m going to give you a series of steps that you can take to make something magical happen and find success in the real estate game.
If you look at my catalog, you’ll notice that I have dozens of books on authorship, building an online business, and working in the digital world because those are my areas of expertise. I’ve been running my own business for nearly a decade, and it’s allowed me to live on a tropical island paradise with my family, build up a team of twenty employees, and work from home so that I’m always near my kids.
I’ve always been interested in the world of real estate, but I’ve never been an expert. As a ghostwriter, I’ve worked on a few real estate projects, but nothing has ever excited me as much as learning about Dave’s deal on our little island.
Dave and I live on the same tropical island. A few years ago, he bought a piece of land and sold it for fifteen times his investment just two years later. I watched Dave throughout this entire process, and I realized that this guy is brilliant – especially because his initial investment was just around the cost of a car!
Dave is an expert at small deal real estate (micro-deals) and has developed a nearly foolproof system called the 3-2-1 process. As you work your way through this book, you’ll learn all about his process as you go from buying your first home to buying your own small apartment building.
Unlike most other real estate books, the 3-2-1 process doesn’t assume that you have a massive amount of money to invest. The mere mention of large upfront investments has always made me shy away from buying real estate. Instead, we’re going to assume that you have no money to start with, and we’re going to give you a system that you can implement to find massive success in the real estate industry.
When I first learned about Dave’s success in the real estate world, I decided to conduct a series of interviews to delve deep into his real estate process and ask him the questions every beginner would want to ask. We then transcribed our conversations and turned them into this book so that you can follow Dave’s journey to success and find success of your own.
As Dave and I sat down for dinner, he wasn’t writing a book for the world. He was just telling me his story and teaching me how to dip my toes into the real estate world. Essentially, I had a seat at the table with not just a mentor but a good friend.
In this book, our voices sometimes flow back and forth. There will be parts that are me, parts that are Dave, and parts where you might not be able to tell which of us is talking. But that doesn’t matter. What matters is the content, lessons, and strategies outlined in this book that you can implement to find success.
At the end of this book, you can decide whether our strategies helped you by asking yourself two simple questions: if you understand the 3-2-1 real estate process and if you feel confident that you can take action. If the answer is yes to both of those questions, then Dave and I have succeeded in helping you along this journey. And that is our ultimate goal.
Who Should You Trust?
It’s easy to get excited about advertisements and books that look good, but there’s a big difference between a book that’s popular and a book that works. If you’re reading this book, there’s a strong chance that you’ve already read another real estate book. But if that book had worked, you wouldn’t be reading this one.
My advice to you is to determine if someone is worth listening to before you follow their message. Before we get into this process, let me tell you about the two authors of this book.
Dave and I live on the same tropical island. I can’t guarantee that we will both live on this island forever because we’re at different stages in our lives. I have several kids with more on the way, while Dave is older than me and at a different point in his life. He settled down here for a couple of years, and now he’s thinking of hitting the road and chasing his next adventure.
If the thought of using real estate to leverage your way into financial freedom and travel the world appeals to you, then you’re reading the right book.
You can find out as much as you need to know about Dave and me by checking out our websites and reading up on our stories. You can visit my website, ServeNoMaster.com, to see pictures from my life and read about my lifestyle. You’ll see exactly who I am and how careful I am with everything I do.
While