Social Media Marketing Facebook, Google+, Twitter, Linkedin, Pinterest, Instagram, YouTube

By Ray Yao

This book will teach you the most important social media marketing knowledge and strategies on Facebook, Google+, Twitter, Linkedin, Pinterest, Instagram, YouTube.
You can learn:
•How to exert the power of the social media to build your brand.
•How to become a winner in your field’s competition.
•How to utilize effective technology to increase customers.
•How to apply social media marketing skills to your business.
•How to convert other users and viewers to your customers.
•How to increase exposure and enhance your brand awareness.

• Language: English
• Publisher: Ray Yao
• Release date: Sep 14, 2019
• ISBN: 9780463566633

Ray Yao

About the Author, Ray Yao:Certified PHP engineer by Zend, USACertified JAVA programmer by Sun, USACertified SCWCD developer by Oracle, USACertified A + professional by CompTIA, USACertified ASP. NET expert by Microsoft, USACertified MCP professional by Microsoft, USACertified TECHNOLOGY specialist by Microsoft, USACertified NETWORK + professional by CompTIA, USA

Book preview

Prolog

What is Social Media Marketing?

Introduction to Social Media Marketing

Social Media marketing, also known as social marketing, uses social networks, online communities, blogs, encyclopedias, or other Internet collaboration media for marketing.

In network marketing, Social Media mainly refers to some comprehensive web sites with the nature of the network, and their content is provided voluntarily by the user, not by the direct employment relationship. Therefore, we need to use social thinking, rather than the traditional mode of thinking to carry out marketing activities.

Social media are the websites such as Facebook, LinkedIn, YouTube, and Twitter, as well as blogs and forums, which reinforce the corporate image on the web. Each enterprise can promote business information through RSS, photos and videos, newsletters, blogs, podcasts, forums. The concept of social media marketing is to be closely linked to social media and search engines. It is not only a website that promotes the traffic of social media networks itself, but also a promotional activity by striving to improve the ranking of websites. That's why social media marketing is considered a smart way to sell.

The Characteristic of Social Media Marketing

(1) A three-dimensional enterprise can use advanced multimedia technology to describe the product in the form of text, picture, video and so on, so that the potential consumers can receive information directly and vividly, giving full play to the creativity and initiative of marketing personnel.

(2) Interactive users can communicate and feedback the product information released by enterprises, interacts with enterprises, strengthen the relationship between users and enterprises, and help enterprises cultivate loyal customers and improve their stickiness.

(3) The promotion in personification social media is one-to-one, rational, consumer-led, non-compulsive, step-by-step, and it is a kind of low-cost and humanized promotion to avoid the interference of salesmen. And through information to provide and interactive conversation, to establish a long-term good relationship with consumers.

(4) The use of the growing social media has grown rapidly and spread all over the world. The users are mostly young, middle class and highly educated. Because this group of people has strong purchasing power and strong market influence, it is a potential market.

(5) Integrated enterprises can use social media to plan and coordinate different marketing activities so as to transmit information to consumers in a unified way and avoid the negative effects of inconsistency in different communication channels.

(6) Advanced social media is a powerful marketing tool. It also has many functions, such as channel, promotion, interactive customer service and market information analysis and provision. It has a one-to-many marketing ability, just in line with the future trend of custom marketing and direct duplex marketing.

(7) Social media marketing can greatly promote the corporate products and increase sales.

The Leading Websites of Social Media:

Chapter 1

Facebook Marketing

Introduction to Facebook

Facebook is a social tool for connecting with friends. You can use it to interact with friends, colleagues, classmates and people around you, share unlimited uploaded images, post links and videos, photos, create the awareness of your company.

The following reasons are the why you should choose Facebook:

1. There is no doubt that Facebook is a huge online platform: about 1.32 billion people use Facebook every day.

2. Facebook is growing rapidly: social media users are growing at an annual rate of 17%.

3. Facebook users are increasingly spending more time on social networks: on average, Facebook users spent more than 50 minutes a day on websites and on Instagram in 2018, up from 40 minutes two years ago.

4. Facebook has a huge share of mobile devices: in the United States, smartphone users spend one minute of every five minutes on the Internet on Facebook or Instagram.

5. More and more people are using mobile devices to log into Facebook: with 2.21 billion active mobile phone users by the end of 2018. That's 21 percent more than the year before.

6. Demographically, Facebook users have long been a favorite with mobile apps: the most common age group among Facebook users is 20-40. This age group happens to be the largest user of mobile apps in the United States every month.

7. Facebook collects a lot of data about users: it can almost record all the user's behavior on the Facebook platform and its connected websites. Because Facebook understands the user's behavior pattern and the user's demand more and more, the enterprise can obtain huge profits by according to the user’s specific attribute, aiming at the target user. The move could help startups move into the prosperous stage.

8. Facebook ads can be delivered in an extremely complex way: I'll discuss this in more detail