Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition
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About this ebook
In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.
Business War Games will show you in steps and practical detail:
- How to decide if war gaming is right for you
- Which decisions call for war gaming
- How to prepare, organize, and run a realistic and inexpensive war game
- How to predict competitor moves with accuracy and little information
- Why you do not need computers, consultants, software, or a PhD in math to do it well
This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.
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Reviews for Business War Games
1 rating1 review
- Rating: 5 out of 5 stars5/5While the concept presented does not meet the strict definition of a wargame, the suggested way to analyse ones strategy in a structured way and plot it against the competitions contributes to promotion of a strategic approach to everyday business, and as such is worth the time it takes to read the book and its praise to be sung.