Jesus, the Salesman: How to Use the Awesome Power of Persuasion

By Klamm Magic

Learn how ad men make millions and Jesus changed the world, using these powerful persuasive techniques. Jesus: Salesman for God shows how the awesome power of advertising works in the media, how Jesus used these same sales techniques in the Bible, and how they can work miracles for you in everyday life. Discover how to get family, friends, and fellow workers to see and follow your point of view. Learn how to disagree without getting into an argument.

R.W. Klamm can make it happen for you. He combines his easy-to-read, award-winning style with his extensive background in religion, advertising, performance in the magical arts, and vast teaching experience to bring you these life changing insights. There are even a few entertaining presentations for Christian performers. Let Jesus: Salesman for God change your life. Become a salesman, not a huckster, for God.

Earlier award winning books by R. W. Klamm: Outfox the Kids for Fun and Profit, makes parenting more fun; Get More Laughs From Your Laughs, makes it fun to be funny; Fly like a Bumblebee, memoirs of a blind magician.

• Language: English
• Publisher: iUniverse
• Release date: Nov 17, 2012
• ISBN: 9781475959826

Klamm Magic

R.W. (Bob) Klamm: Sixty years advertising; Presbyterian Elder; long standing Methodist; Fellowship of Christian Magicians; prize winning author; Northwestern University; University of Kansas City; twenty year High School teacher; born 1930, Kansas City, KS; legally blind; two sons, four granddaughters. He and his wife Berniece live in Independence, MO.

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Copyright © 2012 by Klamm Magic LLC.

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ISBN: 978-1-4759-5981-9 (sc)

ISBN: 978-1-4759-5982-6 (ebk)

Library of Congress Control Number: 2012920999

iUniverse rev. date: 11/10/2012

CONTENTS

PREFACE

Chapter 1. SALESMAN SUPREME

Chapter 2. ASSUMING THE DESIRED RESULT

Chapter 3. THE SECRET IDENTITY

Chapter 4. THE CHOICE: SIMPLE AND WEIGHTED

Chapter 5. SPECIAL INCENTIVE

Chapter 6. FEAR OF LOSS

Chapter 7. THE RULE OF PHYSICAL ACTION

Chapter 8. REQUEST FOR ACTION

Chapter 9. QUICK-FIX SHORT CUTS

ABOUT THE AUTHOR

APPENDIX

To those who inspired this book:

Rev. Walter L Brown Jr., who helped me understand God as a personal reality rather than a mere idea.

William C. Standart and John B O’Hern, who have shown me that those outstanding advertising men do not need to sacrifice their Christian principles in the market place.

Cover idea and illustrations by Athena Stringfellow

PREFACE

The essence of democracy is compromise and agreeable disagreement. Unfortunately, today the disagreement has become disagreeable in itself, and compromise has become a dirty word. My background forces me to cry out in protest.

As a long-standing Presbyterian and Methodist, I have been steeped in the principals of charity and good will. As a member of the Fellowship of Christian Magicians, I have prepared numerous persuasions for Gospel performers.

When I became involved in the hard sell world of advertising, I had to deal with the sharp contrast of selling to make a quick buck. The over riding edict was sell, sell, sell, regardless of the ethics. I was quickly disillusioned.

One day my boss brought me a book, which described the various methods of persuasion, and asked me to summarize and simplify the descriptions for a seminar he was conducting.

As I worked, I began to realize that it was not the principles of advertising, but the people involved, that were the problem. Truth is truth wherever you find it, and people will be people no matter whom or where they may be. They can be selfish, greedy, lazy, angry, antagonistic, ignorant, and stupid. It is the course of least resistance.

When I actually began to study the tenants of advertising, I discovered that those principles were no different than the principles I was explaining to my Sunday school class of fifth graders. The principles governing the divisive world of advertising were the same as those