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    Think Like a Patron: (Without Losing Your Mind)
    Think Like a Patron: (Without Losing Your Mind)
    Think Like a Patron: (Without Losing Your Mind)
    Ebook180 pages1 hour

    Think Like a Patron: (Without Losing Your Mind)

    By Ken DeSieghardt

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    About this ebook

    If youve ever found yourself wondering what your school district patrons are really thinkingand whythen Think Like a Patron (Without Losing Your Mind) is for you.

    Based on 20 years of research data, this book explains what your patrons really care (and want to know more) about, what theyre somewhat interested in, and what makes their eyes glaze over.

    Filled with real-life examples and specific recommendations you can put to use right away, its the workbook for modern school district administrators who want to Think Like a Patron (without losing their minds).
    LanguageEnglish
    PublisherAuthorHouse
    Release dateMar 29, 2012
    ISBN9781468564372
    Think Like a Patron: (Without Losing Your Mind)
    Author

    Ken DeSieghardt

    Ken DeSieghardt is the CEO and partner of Patron Insight, Inc. (www.patroninsight.com) a company that has been helping school districts large, small and in between better understand what their patrons care about since 1992. A graduate of the University of Kansas who received his research training from The Burke Institute, Ken is a frequent regional and national speaker on topics related to building district/patron relationships. He writes a well-respected blog on school communications topics, and is a co-founder of the Americans for Public Education, a not-for-profit organization that seeks to champion all that is right about public schools. Ken, his wife, Sara Beals (a CPA), and their two children live in Stilwell, Kansas, where Ken enjoys reading, writing, and playing the occasional round of very average golf.

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      Book preview

      Think Like a Patron - Ken DeSieghardt

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