The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond

By Matthew Luhn

From one of the leading creative forces at world-famous Pixar Studios

From the story artist who developed award-winning movies Toy Story, Toy Story 2, Monsters Inc., Finding Nemo, Cars, Ratatouille, UP, Toy Story 3, and Monsters University

Translates unique Pixar storytelling methods to corporate, business, and marketing audiences

An outgrowth of the author’s popular “Story Seminars” and “Story for Business Workshops” held around the world

Clients inviting the author to share this material have included Target, Procter and Gamble, Adidas, BMW, Sony, Mattel, Facebook, Charles Schwab, Microsoft, Warner Brothers, and Google.

Retells the “Hero’s Journey” story-building methods through the lens of the Pixar films.

Gives fresh perspective to the principles of great storytelling for those in the world of sales, marketing, speaking, politics, and branding.

• Language: English
• Publisher: Morgan James Publishing
• Release date: Aug 7, 2018
• ISBN: 9781642790214

Reviews for The Best Story Wins

[Alessandra Saenz · Rating: 5 out of 5 stars]

Helpful book with great information easy to read and understand

[Matthias · Rating: 2 out of 5 stars]

They layout makes the book a real tough read. Too many letters per line, too many lines per page... Still very good content, it would just have deserved a better layout.