The Ultimate Keys to Success in Business and Science: The Modern Blueprint for Prosperity
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About this ebook
The present work is the culmination of many years of study, observation, and pondering on the dilemmas and enigmas of the business world.
Within the confines of this book, one is given a chance to take an in-depth look and inspect first-hand, the code ombination of what makes a successful business. The basics are laid in simple terms and clear explanations express the powerful principles lucidly and dynamically, providing an unforgettable impression in the reader's mind.
By avoiding undue complexities, the reader will achieve simplicity of thought and will be actually traveling in the direction of the actual why and thus be able to understand how to set up and manage any business.
It is an interestingly uncommon book written primarily for the technical as well as the non-technical man. It is intended to serve several classes of our society
The office workers and managers, The Business minded individuals, The business owners, The professional managaers.
This book will surely serve also an important class of our societythe technical inventors who is looking for inspirations and new ideas to imbue him with enough understanding to finalize and materialize his thoughts into reality.
The broad importance of this work could be summed up as laying the foundation for the business world on a scientific basis where arbitrary factors are removed and technical superiority is substituted.
Matthew M. Radmanesh
Matthew M. Radmanesh received his MSEE and Ph.D. degrees from the University of Michigan, Ann Arbor, in Electronics and Electro-Optics Engineering in 1980 and 1984, respectively. Dr. Radmanesh has worked in academia for GMI Engineering & Management and in industry for Hughes Aircraft Co., Maury Microwave Corp. and Boeing Aircraft Co. He is currently a faculty member in the electrical engineering department at California State University, Northridge, CA. Dr. Radmanesh is a senior member of IEEE, Eta Kappa Nu and Tau Beta Pi Honors societies and a past president of the SFV chapter of the IEEE Microwave Theory and Technique (MTT) society. His many years of experience in both microwave industry and academia has led to over 40 technical papers and a popular textbook entitled “Radio Frequency and Microwave electronics Illustrated.” He received the distinguished lecturer award in the 1994 IEEE international Microwave Symposium and has redeived two awards from the IEEE for his contributions to the IEEE-MTT society.
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The Ultimate Keys to Success in Business and Science - Matthew M. Radmanesh
The Ultimate Keys
To Success in
B
usiness & Science
The Modern Blueprint for Prosperity
Image866.JPGMatthew M. Radmanesh, Ph.D.
Professor of Electrical
& Computer Engineering,
California State University, Northridge
Image873.JPGThis book is a work of non-fiction. Unless otherwise noted, the author and the publisher make no explicit guarantees as to the accuracy of the information contained in this book and in some cases, names of people and places have been changed to protect their privacy.
© 2008 Matthew M. Radmanesh, Ph.D. All Rights Reserved.
No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.
First published by AuthorHouse 10/15/08
ISBN: 978-1-4343-2619-5 (sc)
ISBN: 978-1-4343-2618-8 (dj)
ISBN: 978-1-4634-6128-7 (eBook)
Library of Congress Control Number: 2007909697
Printed in the United States of America Bloomington, Indiana
Front Cover Image: The description of the design on the front cover is shown on page viii. Back Cover Image: The description of the design on the back cover is shown on page viii.
Contents
Foreword
Preface
Acknowledgements
The Importance of Work
What Sets This Book Apart
Why Should I Read This Book?
PART 1
The Precious Knowledge
The Rise of Modern Sciences
Absolutes
Relativity of Knowledge
The Pyramid of Knowledge
The Circle of Knowledge
Solutions in Sciences
Solutions: Unique Vs. Arbitrary
Solving Problems
The Scientific Methodology
The Realm of Physical Sciences
The Role of Philosophy in Modern
Sciences
The Success of Physical Sciences
The Social Sciences
Sciences as a Subset of Life
How To Use Sciences To Create Any Universe
Mathematics
PART 2
Understanding the Ultimate Keys
The Concept of Business
The Ultimate Keys
How to Obtain the Ultimate Keys
How Science Affects Business and
Vice Versa
The Pyramid of Keys
PART 3
The Viewpoint in Sciences
The Most Vital Ingredient: Viewpoint
The Viewpoints in Business
The Importance of Viewpoint
The Qualities of Viewpoint
Creating a Safe and Stable Space
Creating Mental and Physical Energy
Creating a Product or Service
Creating Longevity
The Role of Viewpoint in Business
PART 4
Ideas in Business
The Main Ideas in Business
The Source of Ideas
Business Goals
A Summary of the Ideas in Business
Role of Ideas in Life
The Modern Businessman
The Right Idea
PART 5
The Universal Communication Principle
A General Communication System
Communication Systems in Engineering
Communication in Business
A Communication System
The Importance of Communication
Communication System Components
PART 6
What is a Niche?
Niche Yourself
A Niche Business
PART 7
A Business Enterprise
Communication Terminals and Channels
The Fundamentals of a Business Activity
The Importance of Correction
The Innards of a Business
Business Knowledge
Strengthening Success
Job Security
Action Completion
Policy
Job Duties
An Executive
Desirable Work Conditions
Business Rough Waters
Ideal Work Environment
PART 8
Exchange
Mathematics of Exchange
Seven Possible Cases of Exchange
The Exchange Table
The Zones of Exchange
An Example of Exchange
The Requirements for Exchange
Violations of Exchange
Exchange as the Foundation of Existence
Violations of the Generalized Exchange Principle
The two Major Categories of Exchange
Product
The Business Pyramid
The Circle of Money
The Pyramid of an Application Mass
The Pyramid of a Service
Marketing
PART 9
The Concept of Trends
Statistics
What Is a Trend?
Understanding Trends
The up-trend and its trend line.
Momentum of Trends
Types of Trends
Correcting the Down-Trend
Trends and Exchange
The Whole Picture
On a Microscopic Scale
The Grand Cycle of Life
From XLP to XHP and back to XLP
PART 10
Ethics
Ethics and Longevity
Asset Protection
Staying Legal
PART 11
The Missing Link
How We Are Set Up for Failure
A Successful Business:
Rule one
Targets
Business Planning
Team
Group
A Reward System
Morale and Happiness
Staff and Office Rules
Cash Reserve
Positive Activities
Negative Activities
PART 12
Now what…
How to Set Up a Business from Scratch
How to Buy an Existing Business
How to Run a Business
How to Operate as a Scientist or Engineer
PART 13
CASE STUDY #1 REAL ESTATE MARKET
The Commercial Real Estate
Understanding Stocks or Commodities
Trends in Stocks and Commodities
Volatility
Trend Determination
Financial Market’s Statistics
Stock Probability Calculations
The Importance of a Trading Plan
Risk Management
CASE STUDY #2 STOCK MARKET
The Up-trending Stock,
CASE STUDY #3 STOCK MARKET
The Down-trending Stock,
CASE STUDY #4 STOCK MARKET
The Range-Bound Stock,
CASE STUDY #5 JOB MARKET
How to land your dream job
On Investment
Methods of Investments in Stocks & Commodities
Building Confidence
Epilogue
Free Gift Offer
Glossary of Technical Terms
Recommended Resources
About the Author
Dedicated to the Pioneers and Founders of the Modern Philosophy of Science and Management!
Front Cover Image: The design on the front cover shows the progression of greater and greater wealth and control emanating from the viewpoint, as the source of life (shown by the sun), to higher and higher levels of influence over the physical universe. To go from the left hand side to the right, we need to acquire progressively bigger and bigger keys to open the doors of wealth and mastery of the physical universe culminating in one’s final emancipation from the yoke of the enormous forces that a being faces in the physical universe. Needless to say, these keys are not physical but rather ethereal and are heavily based upon and actually derived from the fusion of scientific principles and spiritual laws of life, which have brought forth our current universe and its many imposing facets of existence, microscopically or macroscopically!
Back Cover Image: The design on the back cover shows an image that resembles a nightmarish beast rearing its head from a crimson sea. This monstrous object is actually an innocuous pillar of gas and dust, called the Cone Nebula (NGC 2264)—so named because, in ground-based images, it has a conical shape, which resides in a turbulent star-forming region. The entire nebula is 7 light-years long and resides 2,500 light-years away in another constellation. Radiation from hot, young stars [located beyond the top of the image] has slowly eroded the nebula over millions of years. Ultraviolet light heats the edges of the dark cloud, releasing gas into the relatively empty region of surrounding space. There, additional ultraviolet radiation causes the hydrogen gas to glow, which produces the red halo of light seen around the pillar. Background stars can be seen peeking through the evaporating tendrils of gas, while the turbulent base is pockmarked with stars reddened by dust. Over time, only the densest regions of the Cone will be left. Inside these regions, stars and planets may form. The Cone Nebula is a cousin of the Eagle Nebula, Ml6
pillars, which the Hubble telescope imaged in 1995. Monstrous pillars of cold gas, like the Cone and Ml 6, are common in large regions of star birth. Astronomers believe that these pillars are incubators for developing stars.
Foreword
Dr. Radmanesh has done it againl He has folowed his highly successful book, Cracking the Code of Our Physical Universe,
with another that brings his unique ability to grasp and then communicate the most comptex problems in such terms that anyone can understand.
How to succeed in business has been the subject of many books especially during the last half of the 20th century and the first decade of this one. What makes this book so successfulis that it is factually based on what gives any business viability and longevity, unlike most books that confuse the reader with buzz words and intelligent sounding yet complex theories that leaves one dazed and still hungry
for true substance after reading them.
Dr. Radmanesh’s book, The Ultimate Keys to Success in Business & Science,
is undoubtedly a breath of fresh air in a sea of confusion. Using a factual base, Dr. Radmanesh builds a solid foundation so that businesses and along with it sciences, can be easily understood and enormously improved in a very straight forward manner. You will not be hungry
a few minutes after putting down the book but rather energized to pick it up again and again and eventually using it as the Business Bi6le at the first sign of trouble!
Whether you are a CEO of a company, a business tycoon, an entrepreneur, an educator, a banker, a lawyer, a physician, or just someone looking to know more about the business or scientific world, you must read this timeless piece of work!
Charles K. Alexander, Ph.D., FIEEE, P.E. Director of Research and Professor of Engineering, Fenn College of Engineering, Cleveland State University President and CEO of the IEEE (1997)
Preface
Recently the author published a popular book entitled Cracking the Code of Our Physical universe
which was well received by the scientific community. This book clearly set the foundation for understanding our physical universe of which sciences are but a subset.
However, upon further research, more data concerning our universe and its inner workings was unraveled which opened up the gate to a whole new and seemingly unrelated universe, our business world with its many misconceptions and common pitfalls. This is a universe far more dynamic and crucial to one’s survival than the field of sciences. The business principles even though separate from our scientific world and its laws, could not possibly come into practice without a thorough understanding of the technical side of life.
In other words, for a person to engage in business and exchange of goods and services, he needs to be technically either well versed or have that area headed by technically able individuals.
Therefore, the need for such a further elucidation is what led to the creation of this second book and is where it takes off. It is the sequel or the second installment to the first book and intends to undercut areas that were not illuminated in the first volume.
The present work is the culmination of many years of study, observation, and pondering on the dilemmas and enigmas of the business world, their origin and the resultant understandings that were extracted from this sophisticated and at times incomprehensible arena.
It is an interestingly uncommon book written primarily for the business-minded as well as the technical individual. It is intended to serve several classes of our society.
a) The business owners,
b) The office managers,
c) The professional technicians,
d) The engineers, scientists, entrepreneurs, etc.
e) The career seekers or job hunters,
f) The common man wishing to improve his lot.
This book will surely serve also an important class of our society—the technical inventors who are looking for inspirations and new ideas to imbue them with enough understanding to finalize and materialize their thoughts into reality.
It is written for the average man who may or may not be technically versed and yet desires to learn about the business world at large, or the job opportunities in his immediate surroundings. It is intended to lift the aura of black magic
surrounding the world of business, to enlighten and demystify this subject in the minds of ordinary individuals.
The Reasons for This Work
Everyone, in today’s society, is struggling with this dominant and imposing thing called the business world and strives toward a higher understanding of its inner workings. Yet most books present the basic concepts with so much complexity and filled with so many business jargons that the general public has given up on the subject, choosing to retire to the sideline by deciding to work fulltime for someone else. In other words, their hopes of owning a company or a small business have been dashed aside and their dreams of a higher understanding have not been fulfilled in any of these books.
Within the confines of this book, one is given a chance for the first time to take an in-depth look and inspect firsthand the code of our business world. Its dominance and imposing characteristics in all aspects of our existence is truly remarkable. The basics are stated in simple terms and clear explanations express the powerful principles lucidly and dynamically, providing an unforgettable impression in the reader’s mind.
This is a new approach unmatched in any extant text today. The discovery of these fundamentals has had a huge impact on our current world and has truly made our business world a bright beacon of hope with a renewed interest in conquering our physical universe. This work has created, in very simple terms, a unified theory
about the two distinct aspects: the business and the science universes.
Finally, this work lays out the milestones, so that the business-minded, the scientist as well as the non-technical individual can travel on this adventurous road and be able to formulate and develop his own business plan that would crack open the Treasure Vault of the Physical Universe
that has been kept hidden and locked to the average man and begin to bring him a whole new perspective on the concept of prosperity and in fact make it within his grasp.
The Author’s Goals
The author intends to bring forth a milestone achievement that can be summed up as:
To bring about a public awareness of how the business world as well as the technical arena affects us in many ways on a constant basis and how a basic knowledge of the subject not only can lead to the cracking its code but also gaining a higher level of causation over it.
The business-minded reader will be invited to examine a series of basic materials that will enable him to understand his immediate universe far better than ever before. He will be exposed to materials of considerable significance, which surely would open up the gates of knowledge and if applied, would bring him great prosperity and success.
Any communications in the way of a healthy criticism and/or correction are welcome. Moreover, the author considers it one of the most rewarding things to have others grasp these materials in all of their simplicity and increase their own potential survival in this universe and help others to achieve their survival goals. In this process, Man is helped to take control of his own destiny, and without being shackled by the chains of higher authority or superstition.
Therefore, in order to improve the quality of this work, the author would like to have all comments or suggestions be sent directly to:
Dr. Matthew M. Radmanesh
18111 Nordhoff Street,
Department of Electrical and Computer Engineering, California State University, Northridge, California 91330. Or email to: matt@csun.edu You can also check out this website: www.KRCbooks.com
Matthew M. Radmanesh, Ph.D.
Acknowledgements
First and foremost, special thanks are due to L. Ron Hubbard, a giant genius, whose pioneering works in modern management and business philosophy has revolutionized the way we do business, live our lives, or view the universe on a larger scale. His many discoveries and breakthroughs in several vital fields of our existence have catapulted Man into a higher state of existence and once again has made him the wise emperor of this corner of the galaxy.
For this and many other reasons, the author wishes to acknowledge a higher being who walked this earth and with his grace and wisdom made it a much more beautiful place! He has created a vast ocean of information with enormous accuracy accompanied by precise technologies to improve life in many arenas, such as education, business, management, etc. His body of work, whether fiction or nonfiction, inspired the author to write the original manuscript to formulate the methodology of how scientific principles could be used to crack the code of the business world.
The current work, as presented in this book, has been truly a journey from the realm of the unknowns into the bright sunlight filled with many amplified business principles, which have been obtained through the scientific methodology filter to achieve a workable set of keys that will open many doors for the reader in science, business and ultimately life!
The author would like to further thank many of his professional colleagues, particularly Dr. Charles Alexander (Dean, Cleveland State University), Dr. Asad Madni (CEO/COO of BEI Technologies, Inc.), the late Dr. Tom Mincer, Dr. Brenda Timmerman, Dr. Jeff Wiegley, Dr. John Noga, Dr. Tim Fox, dear friends at CSUN, Philip Arnold (Agilent), a good friend, Dr. George Haddad & Dr. C. M. Chu (University of Michigan, Ann Arbor, MI), the early mentors at the University of Michigan (Ann Arbor), Dr. M. Torfeh and Dr. B. Salajekeh (Kettering University, Flint, MI). Their support and collegiality through the years is definitely appreciated.
My gratitude also goes to Jaime Rodriguez, a highly-valued individual, who is truly a great friend and a kind human being, who simplified many challenging aspects of this work.
Thanks are also due to Joe Mercado a great business associate and a dear friend, and to Wendy Ettricks for her lasting and caring friendship.
Finally, the author’s deep gratitude belongs to his lovely wife, Jane Marie, and his lovely son, Jeremy William, for making life soothing and sweet during this power-packed project and to his parents, Mary and the late Dr. G. H. Radmanesh, for their true love and unconditional support.
Matthew M. Radmanesh, Ph.D.
Dept. of Electrical and Computer Engineering,
California State University, Northridge,
September 2008
The Importance of Work
This book, is structured around creating a new business enterprise primarily, and managing an existing business activity secondarily.
It is not based upon, fere are some important business concepts, so let’s learn them and maybe we can improve our understanding of the business world.
This is thee approach most business books take and fill the reader full of business terms, jargons and terminologies, Hoping that it would lead to a successful business activity down the road.
Moreover, the books written by the founders of certain business enterprises that describe their successful· actions and methods, do not necessarily provide a panoramic view of the business world and, in reality, are not general enough. to be applied to any other business activity.
Therefore in this work, we have taken the high. road to simplicity, a totally new approach., where we Have structured it on a top-down basis. By using a simple and straight language and with. the help of the eight ultimate keys, we enable the reader to create and/or manage a business enterprise causatively!
What Sets This Book Apart
‘To be philosophy’s slave is to be free."
—Seneca Wallace (5-65 AD)
Roman Philosopher
What sets this book apart is the fact that it is not just another business book describing business facts and practices. It would surely be redundant since that task has been done many times over with much more elegant prose and brighter narrators.
Here is a book where, for the first time, we have undertaken the task of breaking the code of any business; whether it is a small business, a large corporation, a university, a government, or any other perceivable entity. It covers new grounds worthy of consideration and application with tremendous upside in one’s fortune. This book lays the trail map of any and all establisments that man has built through the ages and shows how to bring about new ones. The list of establishments is endless. Prominent amongst them are the old civilizations (e.g., the Greek civilization, the Persian empire, the Roman Empire, etc); current civilizations—U.S. government, western civilizations, third world governments, etc., IBM Corporation, local supermarkets, family units, so on and so forth.
Just like the abolishment of the slave trades, which was made to be archaic through a higher awareness of its negative effects upon the humanity as a whole, thus revolutionizing our world, so would this book by bringing on a new era of incredible developments for mankind! This book is the road map leading to the discovery of one’s true potential and enormous success in business or scientific world and makes one stand at cause over any and all of the created universes to change the course of their creation!
Superstition sets the whole world in flames; philosophy quenches them.
—Voltaire (1694-1778)
French Philosopher
Why Should I Read This Book?
Succeeding in the today’s tumultuous business world and mastering its many mysteries is an important step in one’s survival and continued existence on a physical level on this utterly remarkable planet. It is a daunting task that is on the mind of every human being, man or woman and even children: how to live better, how to get more money, how to get a better job, how to promote the business, how to expand and grow faster, so on and so forth.
In fact it is not just human beings, but all of the earth’s creatures seem to have this same theme in mind from the moment they get up till the time they go to sleep (or the reverse for nocturnal creatures): where to get the next meal, where to sleep, how to stay away from danger and the predators, how to feed the young ones, so on ad infinitum.
If we carefully listen in to this constant stream of thought from the top of the food chain to the bottom, we find the main and the essential common denominator that runs through the gamut: How to survive better and become more prosperous in life!
At the heart of the process of survival lies exchange as a fundamental process on a microscopic or macroscopic level.
This happens to be the essence of our existence, and takes rank over all other activities. Even those who go on vacation, at first seem to violate this exchange principle, only to find that their eventual intention of coming back from their trip is to