Pfarma Pfables: Anticipating Business and Career Changes from Animal Points-Of-View

By George Hughes, Jr. and Cynthia Hughes

It is crucial for a Chief Executive Officer or Business Manager to anticipate and to prepare for key changes in the business milieu and in one's career. Pfarma Pfables is told from animal points-of-view and provides humorous and remarkable ways of learning how to handle changes using "Pfables." Pfarma Pfables is seen through the eyes of the CEO of Big Pfarma, Chief Executive Warthog. Each Pfable has a moral of how to scan the business environment in order to handle organizational changes.

Pfarma Pfables opens with a typical Board of Directors Meeting where the CEO is in trouble because of sagging sales of Big Pfarma's core product, Milk and Honey. The Chief Executive Warthog calls together his Inner Circle for sage advice from the Wise Owl Consultants: this leads Big Pfarma to acquire Little Pfarma, to diversify their Milk and Honey product line with a new line of "Potions and Lotions," and to raise venture capital from the Squandering Squirrels. The final Pfables describe the trials and tribulations of the Chief Executive Warthog with respect to projects, preparation for regulatory approval of the new product line from the "authorities," gifting to professionals - the St. Barnyard Dogs, problems of "downsizing and dumbsizing," and retirement.

• Language: English
• Publisher: Trafford Publishing
• Release date: May 12, 2009
• ISBN: 9781490724744

George Hughes, Jr.

George S. Hughes, Jr, MD, FACP is a medical researcher with over thirty years of experience in the development of pharmaceuticals and medical devices. He has worked with both large pharmaceutical and small biotech firms during his career. His experience provides insight into the inner workings of the pharmaceutical business.

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Copyright 2009 George S. Hughes, Jr., MD, FACP.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the written prior permission of the author.

Illustrated by: Cynthia Ann Hughes

Cover Design/Artwork by: Cynthia Ann Hughes

Edited by: Stephanie L. Hughes, MBA

Note for Librarians: A cataloguing record for this book is available from Library and Archives Canada at www.collectionscanada.ca/amicus/index-e.html

ISBN: 978-1-4251-8453-7

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Contents

Introduction

The Board of Directors Meeting

The Retreat

Consultants

The Acquisition of Little Pfarma

Product Extension and New Market Development

Venture Capitalists

Projects

Lost Important Documents

The Authorities

Bribery of the Professionals

Downsizing and Dumbsizing

Retirement

The author and fellow contributors joyfully dedicate this book to the humans and animals that we hold dear.

I am deeply grateful for my grandmother Kate Parker and great aunt Grace Squire who inspired me to love books, to write scientific articles, and to become a physician. My wife, Marti, has been though every trial and tribulation of my career as a physician and medical researcher and she should be considered for sainthood.

Introduction

As a medical researcher with over thirty years of experience in the development of pharmaceuticals and medical devices, I have had many opportunities to work with both large pharmaceutical and small biotech companies. This journey has lead me through many exciting and fulfilling times, but also challenging periods as well. These experiences have included the first time-in-man testing of pharmaceuticals and medical devices and seeing patients benefit from the work of many people in the industry. However, the pharmaceutical milieu and the business