10% Wins: A Roadmap for Achieving Exponential Growth in ANY Business

By Pete Williams and Dom Goucher

This book is written as a frank, straight-shooting 'lean manifesto' direct to the people who need it most: Small Business Owners and Entrepreneurs who want to take their business to the next level without it taking over their life.
10% Wins is about focusing only on what truly matters in your business, and making small, easily achievable improvements that will compound into the profits you need to survive and thrive.
10% Wins is a deceptively simple approach, but there is power in the simplicity. So much so that business owners and entrepreneurs across the globe - in every kind of industry - are adopting it as a framework to guide their growth and claim back their lives.
10% Wins is two-thirds Lean Startup sequel and one-third growth hacker roadmap

From the Author
"Who knew running your own business could seem like a never-ending uphill battle? As much as you try to push your business forward, it feels like your business pushes back, staying firmly stuck wherever it is.
This is not an uncommon scenario. It's one that business owners face everywhere, every day. If you have struggled with this, you are not alone. In fact, in my experience, you're not even unusual.
Be it in my own businesses, in my role as an advisor to companies across the globe, or in my recent appointment as Professor of Practice at Deakin University, I've seen a lot of business owners who have successfully survived the start-up phase, yet are now lost in the wilderness of that 'daily grind' of business.
Being a business owner myself, and having faced these struggles first-hand, I want to share the same system I use to keep all my businesses on track and my profits growing.
Trust me, I've been through the pain so you don't have to.
I believe that small businesses are the heart of any economy. To support them, I want to share what I've learned, and help as many businesses flourish as I can. To do this, I want to teach you the simple frameworks and principles I've discovered over the years that work for big businesses and small alike.
Long before people were talking about 'lean startups' and 'growth hacking' (two concepts I love), my team and I were using the principles I've collected inside of 10% Wins to guide the decisions that made our businesses successful."

It's Time To Do Something Different
In 10% Wins you'll discover a different way to look at your business, see why you struggle in your business and why working harder isn't always the answer.

The 7 Levers of Business(TM) - A Framework That's Simple to Implement... Yet Leads to Massive Growth
Big call? Maybe.
But by the end of this manifesto you'll see for yourself: there isn't any real secret, just a simple process and universal principle that can create astonishing growth in any business.
That's because the framework is based on a concept that's nearly universal.

A System For Success
10% Wins gives you a proven process for profits - an actionable and achievable framework you can follow right away. 
What's better, you aren't limited to doing this just once in your business. You can apply what you learn here as many times as you want, until you have achieved the profits you desire.
So:
- Ease up on your constant quest for more traffic
- Forget trying to triple your conversion rate
- Stop pressuring your customers to buy twice as much
- Don't worry about slashing costs (or competing on price)
Instead, this book will show you exactly where to focus on the 10% Wins in your business, because it's all about making small wins across the board which add up to massive gains.

• Language: English
• Publisher: Preneur Group
• Release date: Apr 30, 2018
• ISBN: 9780648316701

Pete Williams

As with many writers, Pete Williams draws from a wide variety of experiences. Quite regularly, someone asks if there is anything he has not done. Some of the positions he has held include: serving those with special needs, carpenter, groundskeeper (of a ball diamond), farmer, data entry clerk, fine dining waitress, editor, columnist, taxi driver, truck driver, pastor, salesman, single parent...Pete Williams spent several months working as a Red Cross volunteer for several hurricanes.

Book preview

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10% Wins

A Roadmap for Achieving Exponential Growth in ANY Business

By Pete Williams

With Dom Goucher

A Note About This eBook

This mission statement and manifesto is my very own application of Minimum Viable Product – a ‘lean’ eBook, if you will.

By that I mean it contains just what I think you need to get a handle on this idea and run with it. It’s direct, to the point, and designed to get you thinking about your business, your workflow, and – most importantly – your profits.

An expanded print version may come, depending upon sales/demand; but that stuff takes time, so I put this version together to get the idea out into the wild to make a difference now.

Copyright © 2018 Pete Williams and Preneur Group

Published by Preneur Group

14601 North Bybee Lake Court

Suite SM-2320-4616

Portland Oregon 97203

USA

www.preneurgroup.com

Email: [e-mail]

The moral right of the authors has been asserted.

ISBN: 978-0-6483167-0-1 (ebook)

All rights reserved. Except, for example, a fair dealing for the purposes of study, research, criticism or review, no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by means without written permission. All inquiries should be made to the publisher at the above address.

Disclaimer: The material in this publication is of the nature of general comment only and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and should not be relied on as the basis for any decision to take action or not to take action on any matters which it covers.

Table of contents

Preface

C1. Introduction

C2. One Founder’s Dilemma of Starting Lean

C3. Aggregation of Marginal Gains

C4. The Truth Nobody Is Talking About

C5. The Leverage Points That Matter

C6. The Cold, Hard Truth Behind the Seven Levers

C7. The Principles in Practice

C8. A Roadmap for Growth Hacking

C9. Living the Levers

C10. See For Yourself!

C11. Epilogue (the bit at the end)

About the Authors

Preface

It was the oddest, most unexpected thing. I began writing what they call a Mission Statement for my company. You know – a Mission Statement – a suggestion for the Future.

– Jerry Maguire [From the movie, Jerry Maguire]

In the now classic film that brought us the catchphrase show me the money, Jerry Maguire (played by Tom Cruise) wears his heart on his sleeve and throughout the night writes his infamous mission statement: The Things We Think and Do Not Say: The Future of Our Business.

This apparent breakthrough, not a breakdown leads to his firing, the creation of his own startup business (a sports agency with a single client) and creates the plot-line to one of my all-time favorite movies.

… they really did have me at hello.

In the movie, we only hear snippets from Maguire’s 25-page mission statement. But in 2016, leading up to the 20th anniversary of Jerry Maguire, The Things We Think and Do Not Say: The Future of Our Business broke the fourth wall and was made available for fans to read in its entirety via writer-director Cameron Crowe’s official site, The Uncool.

One excerpt from this mission statement, which I think talks directly to the battle each of us face in our own entrepreneurial journey, reads:

"We are losing our battle with all that is personal and real about our business. Every day, I can look at a list of phone calls only partially returned. Driving home, I think of what was not