Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
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About this ebook
The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands.
The content is developed based on years of experience in building brands, conversations with dozens of changemakers and understanding what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.
Anne Miltenburg
With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organisations and people as diverse as tech companies, artisans, women’s rights activists and bankers, from Zambia to Tunisia and from the USA to Saudi Arabia. To help her clients and workshop participants think like brand strategists, Anne developed tools and exercises to make the branding process easy to comprehend and apply.
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