How to Write and Teach Case Studies Effectively?

By Dr Kisholoy Roy

It is a known fact that case based teaching has always been found to facilitate two way learning in class and have contributed to the healthy development of future professionals for it is one tool that makes student apply, think and come out with solutions and appreciate situations.
However for all this to happen there are two important ingredients to satisfy. One the case study itself. That is the quality of its development, the amount of research that has gone into its making and the way the case study has been presented. Case studies which are not engaging the target audiences can never be acceptable cases.

The second important aspect is at the delivery point where teachers come into the picture. How is a case being delivered to students? How are they being administered a case study? What sort of facilitation is being offered by the faculty? These all have a bearing on the quality of learning through cases.

This book deals with all these in three sections in a vivid and lucid manner. Also there are number of examples cited plus sample cases and other research materials given to explain the differences that exist in each of them.

• Language: English
• Publisher: Dr Kisholoy Roy
• Release date: Nov 9, 2017
• ISBN: 9781370234196

Dr Kisholoy Roy

Dr. Kisholoy Roy is a PhD in Management from IIT (Indian School of Mines), Dhanbad. He is a certified Accredited Management Teacher (AMT) who has been into teaching Management for several years now at the post graduate level. Dr Roy has authored several books on management apart from authoring various case studies, articles and research papers. He is presently engaged as an independent trainer and consultant in digital marketing and brand communication apart from his engagements as a faculty in Marketing with various B-schools.

Book preview

How to Write and Teach Case Studies Effectively?

Dr. Kisholoy Roy, PhD

Copyright

Copyright © 2017 by Dr. Kisholoy Roy

All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal.

First Printing: 2015

ISBN 9781370234196

Few Words Worth Mentioning..

This book was first published in 2015 and since then without any paid promotion anywhere in the world, this book has sold over 100 copies across various online platforms like amazon, kobo, itunes and Google Playstore. This speaks of the richness and simplicity of the book’s content that has found not just interested takers but also engaged readers over the years.

Preface

It is a known fact that case based teaching has always been found to facilitate two way learning in class and have contributed to the healthy development of future professionals for it is one tool that makes student apply, think and come out with solutions and appreciate situations.

However for all this to happen there are two important ingredients to satisfy. One the case study itself. That is the quality of its development, the amount of research that has gone into its making and the way the case study has been presented. Case studies which are not engaging the target audiences can never be acceptable cases.

The second important aspect is at the delivery point where teachers come into the picture. How is a case being delivered to students? How are they being administered a case study? What sort of facilitation is being offered by the faculty? These all have a bearing on the quality of learning through cases.

This book deals with all these in three sections in a vivid and lucid manner. Also there are number of examples cited plus sample cases and other research materials given to explain the differences that exist in each of them.

Hope this effort from the author will definitely bring forth positive results in the context of case based education in the country. The cases mentioned in this books are from the marketing stream of management only.

Individuals who are interested to know about the nuances of case writing and develop themselves as good case writers and teachers who wish to have the right approach to case based teaching in classes will find this book extremely useful.

For queries/clarifications regarding any content in this book, one can get in touch with the author at [e-mail]

KISHOLOY ROY

The Segments

(A) Introducing Case Studies Pg. 5 – Pg. 13

This section introduces readers to case studies, their types, their origin and their purpose in the context of management literature and learning.

(B)Writing Case Studies Pg. 14 – Pg. 34

This section mentions about how to write effective case studies. For writing effective cases, importance needs to be given choosing base articles properly and then supplementing them with further research. At the end of the day, a case writer has to come up with an output which is engaging and an effective learning aid.

(C) Teaching Case Studies Pg. 35 – Pg. 46

This section is focused on teachers who administer case studies to students in class. It mentions about tools and techniques that teachers need to adopt, the research and mind reading that teachers need to do for successfully teaching core concepts of management through case studies.

(D) Annexure Pg. 47 – Pg. 69

Introducing Case Studies

What is a Case Study?

The most important question raised in this book perhaps for I have seen a number of people in the last 10 years who are unable to differentiate between a case study, and an article. They are confused to