No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
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About this ebook
What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits.
Kennedy and Marrs disclose little-known revelations about the power of pricing including:
- The 9 ultimate price and fee failures
- The trick behind discounting without devaluing
- The 5 price-related propositions to be concerned with
- The million-dollar secret behind “FREE”
- How to win price wars with competitors
- Includes access to price strategy support tools at www.simplepricingsystem.com
- Covers pricing strategies specific to recessions
Dan S Kennedy
Dan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com/Blog.
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Reviews for No B.S. Price Strategy
4 ratings2 reviews
- Rating: 5 out of 5 stars5/5Get ready to have your mind stretched as regarding your approach to price.
- Rating: 5 out of 5 stars5/5I took too long to sit down and read this book despite knowing about Dan. It is eminently illuminating. Read it!