Danger in Plain Sight
Easy sales are great—as long as they’re not undermining the value of your business
ALL SALES ARE NOT EQUAL. By following the path of least resistance in selling, you may be building vulnerabilities into your business that will come back to haunt you. I was reminded of that danger recently as I talked with a very successful entrepreneur—I’ll call him Richard—who is the founder and CEO of an industrial engineering company. His engineers specialize in
