Demand wins: towards capitalism of consumers, well beyond the crisis

By Mauro Artibani

Who are Captains of Capitalism?
They are the ones that, with what they do, generate wealth for everyone!
Well, after ten years from the beginning of the economic crisis, who commands?
Let us see,they are not the producers who with the crisis see their goods devalued, not screditers by credit nor consumers who, without credit remain in standby.
So, within this chaos, the Consumer Question becomes the only scarce good offered to the market.
We need an efficient market that is able to do the price of this good.
When the price is made, the role of Consumers become active sending to the exile those od credit who had protected those of the production .
Role, that of the ones spending, to scream: "By purchasing, they give value to the goods, with that spending of money they generate wealth; The consumption of those goods provides reproduction, continuity to the production cycle and substance to economic growth. This is how can be substracted space to debt "
All this makes the market operators shake, everything moves: the old commanders, first in power, punched the creditors who have ceased protection, while new executives claim space, power, and command for a new government of production processes : The power of demand.
That power that, managed, makes Enterprise investments profitable, arrange production, jobs, employment and new income. It also goes away from that dreadful time that, mainstream economists, define the "secular stagnation".
A power that urges producers responsibility to make use of resources, including the quality of intangible and environmentally friendly goods as well as the price of those goods.
Well, who else, with what he does, can generate wealth for everyone?
Prosit!
 

• Language: English
• Publisher: Publisher s18204
• Release date: Jun 20, 2017
• ISBN: 9788826457673

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demand wins:

towards capitalism of consumers; well beyond the crisis

Mauro Artibani

demand wins:

towards capitalism of consumers

well beyond the crisis

Mauro Artibani, the Economaio. I study the economyof consumption, the one that academics do not perceive, and that the Faculty of Economics do not teach.

Author of the book Professional Consumer (2009)

Decalogue of Professional consumer

I 'm currently preparing the Economy Consumption Syllabary, text realigns the voices of the economy to the new paradigm of production.

Author of the web series: The people, the crisis and the key to the problem.

Author of over 500 articles on the topics of the crisis and consumers.

Author of the Novel: The life spent on spending.

Dear Sir, who are shopping,

Yes, I say to you.

I'll be brief: Sociologists, those who talk more about you, say, This is common people, they are prodigal and never satisfied!

He then fell in love, forgetting that in that vice is the virtue that makes the economy grow.

Just like that: You who are overweight, that dress up fashionable clothes, that to go from here to there maybe buy a Suv; Yes, you are that with your expense you make two-thirds of growth, leaving the rest to others; You are that Man, otherwise who else?

Just your spending and that of your peers, summed up with the public one and the one made by the investment firms, make GDP up to their stocks.

his you do, you're in spite of that sociologism that calls you crazy and puts you in a cul-de-sac; Despite those politicians, confused between fireflies and lanterns, who instead of representing your strength organize your protection; Despite those economists who, in the past, think you are in need to buy.

If you want to be fussy you do even more: when you buy, you transform these goods into wealth, when you consume them, you drive companies to produce again, provide continuity to the production cycle, from strength to economic growth.

No more defenseless to be guarded: you become the caretaker of the economy!

In the Consumers Profession book I become mentor of one like you, then I sent it to investigate the economy down in the middle of the crisis. A tough place where a tenacious finds strength and ... when the game gets tough you do not pull back. Yes, in short, he starts to play hard. Gambling.

It is so.

TIt raises a torment, or rather two: If people who work are lacking money to buy what is produced and who buys already has everything, the mechanism of the exchange freezes.

With the same torment demand: Why did the market did not see the value of that missed demand? Then he insists: Why did it not transform in offer?

He look for the causes of such inefficiency, see them in the old rules that still govern the market.

Many clues show it, many facts show it: businesses produce more than they sell, burning the value of goods, undermining growth. Work, which does not generate adequate income to buy the whole product, does not regenerate work. Those in the credit will miss the credit. The orphaned consumer of income, with no credit, forced to stay in stand-by: the economy that has worked so far with the debt does not work anymore!

Aware of staying in the pits, resolutely shaking his buttocks, goes ahead. One, two steps, at the third he screams a new paradigm: There is more value in consuming than in producing!

How to make it wrong if those who consume occupy the center of the productive scene; If to stay in the center they buy far beyond the need, if they do it until they are indebted, in short if, if, if .....

After four, five and six steps, he bents, calms down; he reflects. He tracks lines on the ground then suddenly focuses the fact, closes the circle, writes the Economy of Consumption. Then he does even more, writes the rules governing this economy, compile a 102-articles syllabary to give advice to who lives, uses, earns it.

Having said and written, he flees from to the ideologues of the old economy when he sees in an agitated assembly of the crisis some economists waving out late doctrinal texts.

He takes them by the chest: You with your damn recipes have offered stimuli in all sauces to give boost to consumption. Yes, they are called reflaction recipes, mostly in debt, for the fear that touches the prices go down to support purchases.

Then an anathema: To uphold the prices, debt has exploded , to repay the debt will be need to explode prices, while still reducing purchasing power!

They open their eyes, he blows the door and leaves them there.

Something moves on the western front: there are those who are with the Enterprises, he is with the Consumers.

He too is, he is looking for others to team up; There are many, all: those equipped, those unhappy; The wise ones and those who are wandering. He chooses.

He is allied to those who recite to the subject Piccì.

You see, not a simple Mary , a special one that manipulates the value of the merchandise because it does twice the price.

He meets an unlimited group that organizes demand to boost social productivity in the offer.

Meet a limited liability group that organizes the demand for instilling social productivity in the offer.

He is with those families who earn by spending and pushing businesses to compete to cut off their annuities.

He also met those who as job thinks and do business he assaults routine, removes inertia; Transforms the non-sense of buy-buy in mental and economic comfort.

At the entrance to the supermarket, he sees people showing other people how necessary is to do enigmistic exercise to unravel the arcane that can be hidden behind a purchase.

Another group, with so many people inside, proposes a mix: those who stick the suffix sharing everywhere, dictate the program, those of solidal finance pack it up, those who use the used things do the rest, so they can increase the value of demand.

He is also interested in a Young Prosumer. he says things we do not expect: if too rich we do not spend all we have, if we are poor we spend more than all we have . This imbalance impacts the economy. Keynesian at the last hour lacks the bad allocation of wealth, proposes to redefine the share of consumption among the operators.

To keep them together, with the pride of the role, elaborates the Decalogue of the Professional Consumer

Only after removing the prejudices and instilling pride, he calls them. They meet, discuss, make late, then converge, finally agree to make a team by setting up a professional order, that of the Picci: they write the premise, then define the general principles, set them in thirty-three articles; In seventy-five terms define the ways of professional exercise, some codicilli closes the circle. All in a code of ethics.

Satisfied? Absolutely! when he discovers he does not have enough money to buy everything the market sells, he also does not need to buy it all. First, he feels embarrassed about the role, then he make four accounts and exult: Enterprises most need to sell than my need to buy!

he has glimpsed, in realizing the unlikely, the opportunity to do business. Yes, the possibility of selling the question to those who can not sell the offer. To give a tone to the whole also draws up the Business Plan, he attaches it.

Do you lack sufficient money to do shopping?

Adhere! he makes himself enterprise to trade our lack of expense. There will be someone who wants to buy it, it will be possible to reactivate the purchasing power.

Change the cards on the table, create a Corporation of Consumers that manages and sells resources, used to pack the demand, things in the other world!

Thus, when the production system, by aggregating the function of consumption, from open become circular and continuos, that purchasing power, as a graceful noun, becomes an imperative verb: Power!

Strong enough. So,if he has so far hit the circle, also hit the barrel: there are those who have too much, so much that he spends less than the one who has less and spends all!

It blames them: so they subtract resources to that economic growth, the one good for everyone, even more for those who have less.

No fathers or godfathers, in short, , this I like about him; Even though he is not a a man of the market, he strongly claims the judgment of the high court of the market for those new equilibria he has seen.

If businesses are incapable of generating wealth and those of credit generate debt, Consumers continue to generate growth: demand wins.

Well, Capitalism of Consumer becomes possible. He is candidate to command it, to go beyond the crisis, by developing the Manifesto for Economic Growth. He writes by calling to collaborate the ones of Ikea, those of Metro News, Groupon; Outlet Managers, even Airbnb and Uber, are the world at the contrary.

Not satisfied, he shows the unlikely and says it: Economic growth is done with spending, not with production or with work! This obligation makes us lords of the market. Consumers are growth factors, surely not in need of protection!

Then he goes away, in fact, he goes to write the things that you will read.

In the index he anticipates the chapters he will write..

GENERAL INDEX

TOH, THE NEW NEW DEAL

CHARACTERS AND PERFORMERS

- The background

- The fact

- The undone

* They do not say, they do

* Those of life spent out shopping

* Those of consumer professionals

TURNING AROUND A BLACKBERRY BUSH

Ground zero: the center of gravity of the crisis of the system

The bubble bursts, the crisis explodes

They dear

Among virtue and vice

Between bugs and bluff

Hunting for paradigms

Purpose Income

The circular economy

DATA QUESTION US

Overcapacity supply and insufficient demand

Deflating

Reflating

Finance enters the mechanism?

I doubt Debt

New Balance expense / income

It must be the system productivity

Stakeholders

CONSUMER TO CAPITALISM

Capitalism of yesterday, today and tomorrow

Manifesto for growth

Capitalism of Consumers

CONSUMER PROFESSIONAL CORPORATION

From saying to doing

Consumer Professional Corporation

*New offer

* Investing in demand management

Syllabary ECONOMY CONSUMPTION

104 entries. From Abbiente a playful idler

CONSUMER CODE OF PROFESSIONAL ETHICS

BUSINESS PLAN: CONSUMERS ARE UNDERTAKING

The Mission

The Company's business areas

localization Business

Market strategies: promotion policies

Operational plan, organizing activities

legal Structure

Investments

The affairs of others

Toh, the new new deal

Right, properties, individual; pure religion, reason, ethics and logic; then progress, democracy, efficiency and market concepts and precepts, those who mixed up and provide the dough to rise for cooking paradigms, laws and codes that organize the relations between individuals, the rules of being together.

In the West, all this held together you will make, in omnia saecula saeculorum , Civilization.

Individuals sacred and profane, philosophers and theologians; leaders and conductors; some well conducted, they will give depth and drama of it all meant.

The logic will find principle and principles. With the lights, the man can claim; in Cartesian thought he will find itself and its autonomy: the I am.

Disembodied [¹] other luminaries will lead him far away from nature: the landscape painting will gazing it.

From divine regard to inert matter then still life, material finally merchandise.

A revolution, in short, before anthropological then industrial!

Between Religion and Ethics, between Augustine and Erasmus arbitrariness will be free.

Liberalism in politics, liberalism in economics will form the backdrop for the civil institution; the market will be the regulator of civil agencies.

To the cry of Liberté, égalité, fraternité that market will take power; Free will give reward to needs.

Supply and demand: the must of a Darwinian economy. Dignity for this exercise will be engraved on the Charter of Human Rights together with the civil rights and the rights owners.

These are the cornerstones around which are the reasons for recognizing, conveniences of men to be together.

With the surplus industrial progress replaces scarcity: the market shows it; it is all there to enjoy such great profusion.

After giving refreshment to the old hunger, clothes and shod at all points, you can purchase amazing opportunity to dramatically increase our prerogative. [²]

The producers make profit; They will recognize a role credit, still intact.

That market will do all: give rules to human relationships, the sense will dictate conditions, provide values and ethical behaviors.

Technological development will measure the action and address the science.

They produce things you people would not even imagine.

Political democracy, companion to the market, will spur efficiency; welfare will lick barren beaches.

The development, more and more developed, will prevail on the progress.

The efficiency of production mechanisms shall proceed surprising suggestions: will be produced but not all of it.

Will change the living, the dress, the food; will change the rites, ceremonies, customs and beliefs.

The West, hand in hand with the market, it will export its creed. The man give satisfaction to his needs: much frantic searching for the rest, the more wealth will be produced.

The ozone hole: negligible, as well as numb human relations.

The market ethics?

Who wants to give credit to racking philosophers; those who want to listen to those who taunt the intellect; those who want to stop to stock up on all this profusion; those who want to pray in churches that preach sacrifice?

The market wins on all fronts; after a struggle that has lasted much of the twentieth century, even the planned economy must surrender.

Release of the need and the banners brandished wealth. This bundling market democracy in the West and a model to be traded. It will be exported to all countries that want to emerge; right into the red China.

They break down barriers: the world will become one.

The market gives, the market takes. It takes the rules, the rules that regulate it, makes waste paper: deregulation.

Without the constraints beyond. Moreover.

Bites the logic that bore him, defies reason that nourished him.

The Western world falls into a trap of an economic mechanism that excess, consisting of supply and demand, generates wealth; in a market that is the price of that being with debt.

The inhabitant of this world, forced by a practice uneconomic, says the purchase instead of interpreting the question.

The income produced by labor, becomes insufficient to dispose of the offer made with that job.

That offer to dispose pollutes the world that generates the resources to produce.

The well-being is experienced in having obsessive frenzy of daily repurchase.

Sure, there may be different sensibilities, different interests, different conveniences; you can pass on to an unnatural nature, do not feel anguished sorrow of wealthy, deadly that wealth produced with debt. A front though obligation to buy to help grow the economy, with incomes that do not allow to fulfill the mission, the question becomes serious, deadly serious.

This is about the financial possibilities of the productive mechanism if those who go to the market to sell goods not met buyers, stayed home penniless.

The West loses his temper, likely an accident. At the market value depreciates, it burns wealth; manufacturers will produce. Will be missed work to the workers, even less income, even less purchases: a pickle.

If not for the sunset to the West, [³] the night is.

Unemployment beyond reasonable means; well inactivity.

Migrants who go, migrants who come.

Democracy encrypted policy.

Economic democracy governed by the minority.

Already indebted nation states take upon themselves other debts.

The poor + 89 million.

World trade touches the minimum of the last eighty years

The competition does not contribute.

They get up trade barriers that keep out; ringing the old bell.

You look sideways: it is not a pretty sight.

What to do? A guy, a multitude of guys know this, can do.

To this army, the exercise of a whole new role.

The new New Deal of Consumers.

Free from the need, employed full-time to dispose of goods to grow the economy: changing the statute of consuming; It will have to change the role of consumers.

An exercise damn serious, accomplished, required: a job!

They will have to show their muscles to those who will hire them to sell excess packing market.

They have strength to roll up their sleeves; no revolution nor revolutionary populist attacks: in this uncertain season of world demand boss!

They will claim honors as well charges and conveniences; It will be necessary to give comfort to those who have to give dignity to make a renewed and effective action; answers to some sociology which has mistreated them, to a certain economism that has misunderstood them.

The world upside down: controls the application, the agency depends. Capitalism will have to switch carriers.

A renewed professional capacity, a renewed way of understanding, understood, entertain themselves may govern all new processes.

There is to do for everyone.

All together.

To